December 12th NNI Celebrates a Productive Year and Looks Ahead to 2014

National Newspapers of Ireland has had a very productive year promoting newspapers in print and online, lobbying to secure the continuation of the lower VAT rate on newspapers and celebrating the best original newspaper journalism.

Latest Advertising Revenue Figures Indicate Recovery

After a difficult start to the year, a marked improvement in advertising revenue during the third quarter of 2013 has contributed to a strong January to September period for national newspapers.

Third quarter 2013 revenue is in line with the same period in 2012, a finding that is indicative of a recovery in the market. Based on these results, NNI members are confident of a return to growth in 2014.

An Award-Winning Year

From the NNI Press Ad of the Year Awards in March, to the NNI Journalism Awards in November we have presented numerous awards to recognise the best work found amongst the pages of your newspapers.

We’ve also taken home a few awards of our own. Press Pass, NNI’s educational initiative for school students was awarded a Gold award at this year’s Public Relations Global Network (PRGN) Awards.

At the Kinsale Shark Awards, our ‘NNI 7 Steps’ campaign, which encouraged the public to read the biggest news stories in their newspapers every day, took home an award in the Irish Print Category and the beautiful invitation for our NNI Press Ad of the Year Awards was awarded in the Design category. Both pieces of work were created by Boys and Girls.

Welcoming the Retention of 9% VAT Rate

After a significant lobbying effort, NNI welcomed the announcement that the 9 per cent VAT rate on newspapers is to be retained. Newspapers, as primary generators of news, provide a valuable public service that should not be overlooked. The Government’s decision to retain the reduced rate of VAT recognises the unique role played by newspapers in our democracy.

Embracing Change

Throughout the year, our initiatives have embraced change and recognised that news publishers are innovating across platforms to provide consumers with a richer, more varied experience than that was available just a few short years ago.

That trend is set to continue into the New Year and with the advertising revenue picture improving, we foresee a more positive 2014 ahead.

From everyone at NNI, have a very happy Christmas. We look forward to working with you in the New Year.

December 12th Report Sparks Fresh Copyright Concerns

More than two years in the making, the report of the Copyright Review Committee (‘Modernising Copyright’) was finally published in October 2013 and formally presented to a largely critical audience at a public meeting in the Royal Irish Academy on Monday 9th December.

On the plus side, the report acknowledged the contribution of newspapers (and other content-creators) to Ireland’s digital economy. Our industry is also an ‘innovator’, providing content and other services across a range of digital platforms.

Elsewhere, however, the report made for worrying reading for newspaper publishers as well as those engaged in other creative industries.

In recommending the introduction of various exceptions to copyright law (including exceptions for “innovation”, “fair use”, “marshalling” and others) the committee is in effect proposing a watering-down of existing copyright protection. This will limit the extent to which newspapers can prevent others from commercially exploiting their content without permission or fair remuneration.

This has serious implications. NNI publishers invest hundreds of millions of euro annually to create original newspaper content – an investment that up to now has been underpinned by robust copyright protection. Any loosening of this protection will jeopardise publishers’ investment in content, which in turn will threaten media diversity and pluralism as well as press freedom.

Meanwhile, the copyright discussion has been raised to the European level: a welcome step. The European Commission has launched a public consultation “to gather input from all stakeholders on the review of EU copyright rules” and this – rather than the process initiated in Ireland – should be where the next steps are decided.

In any case, as the debate unfolds NNI hopes that all decision-makers will recognise that copyright law is there to protect original newspaper content from commercial exploitation by others without permission. The value of that content, not to mention thousands of jobs in the newspaper industry and related sectors, depend on it.

December 12th JNRS Provides Complete Picture of Newspaper Readership in Print and Online

In recent years, news consumption patterns have shifted as consumers have embraced a diverse range of new platforms. As a result, the Joint National Readership Survey (JNRS) had to adapt to capture a true picture of newspaper consumption now.

The first JNRS report to measure print and digital newspaper readership launched in August 2013. The research was conducted by Millward Brown using a new methodology that is based on international best practice in this area.

The large (approx. 7,000) and nationally weighted sample that JNRS draws upon ensures that it provides robust data that captures the newspaper readership habits of the entire adult population.

3 Million People in Ireland Read Newspapers in Print and Online

The findings of JNRS 2012/2013 enabled for the identification of some fascinating trends. Not least of these was that despite all of the digital media available to consumers, 2.9 million adults continue to choose to read printed newspapers regularly. Across all print and digital platforms, readership is impressive, at 84 per cent of the adult populations.

One of the most surprising findings was the high level of disparity amongst geo and socio demographic groups in terms of their consumption of newspaper content online.

While the national average rate for reading a newspaper online weekly was 13 per cent, amongst people living in Dublin, this figure climbed to 21 per cent and it reached 30 per cent amongst people in the AB group nationwide.

The highest levels of online readership were found when several indicating factors were combined. For example, amongst 25-44 year old ABs working full time and living in Dublin the rate of reading newspapers was found to be 53 per cent. This compares with a rate of just 3 per cent of 55 year olds in the C2 group living in rural areas.

JNRS 2013 Will Allow for Comparison

The new JNRS data enables publishers and advertisers to analyse who reads newspapers in print and online by a range of socio demographic information and by platform. This provides new insights into how Irish adults consume news and who the most engaged news consumers are.

The next JNRS report, JNRS 2013 will follow the same methodology and will thus be fully comparable with the previous report.

JNRS 2013 will provide data for the full year of 2013 and is scheduled for publication in February 2013. The full report is accessible through Telmar software.

To subscribe to JNRS contact Anna Clarke

December 12th The Future of Media Planning is Integrated

As the representative organisation for newspaper publishers, NNI focuses on promoting an environment that encourages advertisers to invest in newspapers.

However, we are aware that for most advertisers, newspapers are just one important part of the media mix that they employ.

We believe that an environment that makes it easier for advertisers and their agency partners to assess the value of specific media to particular strategies will lead to more effective investments and better quality campaigns.

NNI’s Involvement with Process to Integrate Research

In recent months we have been engaging with a process to explore the potential to integrate media research and create a multi media planning tool. If this could be brought to fruition it would mean that advertisers and planners could, within one platform, establish the total reach of their investment in advertising.

Over recent months, NNI has researched how this could be achieved in the Irish market through meetings with suppliers such as Telmar, Kantar, RSMB, our colleagues internationally and domestic colleagues in other sectors of the industry.

IAPI is kindly co-ordinating the contributions of the various stakeholders to the process.

Integration Options

Two of the options that could enable the Irish market to achieve media research integration are data fusion and multibasing.

Fusion is the approach used to produce Touchpoints in the UK. Touchpoints utilises a “hub” survey to establish hooks or links between individual respondents in various media surveys. The hooks enable data from a participant in one research study to be fused with data from participants in other research based on factors including demographics, media consumption and other behavioural indicators.

This method of data integration is considered to be the “gold standard” however; it requires the creation of a new “hub” survey and the fusion of data, both of which are time consuming and expensive processes.

An alternative method that has been suggested takes a ‘multibasing’ approach, which maintains the data separately and models the results.

This solution is software powered and does not call for the creation of a hub survey, or for fusion of data to be undertaken.

In all cases, the individual pieces of media research involved in the integration project (of which the JNRS is one) will remain independent and will be managed by their own Joint Industry Committees (JICs).

Looking to 2014

To date, the project has progressed to the point that an international expert in the area of data integration, Katherine Page, has been engaged to study the Irish situation and produce a tender document. Page will study all options available to the Irish market to bring about the integration of research.

There is a lot more work to be done before multimedia integration can be achieved but the process is moving forward and we expect this to continue in 2014.

We will continue to engage enthusiastically with this project and will update our members as this develops.

December 12th Over 18,000 Second Level Students Enjoy Newspapers For Free With NNI Press Pass

Press Pass, NNI’s education initiative is now in its second year and this year, over 18,000 students in 300 schools nationwide are taking part.

During September 2013 registered schools were issued with national daily and Sunday newspapers plus their local regional papers.

In conjunction with the newspapers they received specially created guidebooks and links to video resources, which helped them to analyse newspaper content and create their own original journalism.

Classes were encouraged to use the materials throughout a ten week period in class and at home. The entire programme is provided to schools free of charge by NNI.

National Journalism Competition

At the heart of NNI Press Pass is a national journalism competition sponsored by the Irish League of Credit Unions. Schools are encouraged to submit the best work produced by their students during the Press Pass programme time. Entries are invited in the following categories: News; Features; Analysis/Opinion; Sports; and Photojournalism.

See additional information about the criteria for entry here. The deadline for entries is 18th December 2013.

Last year, Taoiseach Enda Kenny presented the winning students with their prizes at a national awards ceremony held in the Convention Centre, Dublin, which received widespread press coverage. The winners of this year’s NNI Press Pass journalism competition will be announced at a ceremony in Dublin in spring 2014.

You can read the winning work from last year’s competition here.

For further information or to register for next year’s Press Pass programme contact: Enda Buckley.

 

December 12th POP to Expand in 2014

It’s hard to believe that NNI’s POP (Power of Press) initiative is less than one year old. Since it launched in January 2013, POP has put newspapers on the agenda of ambitious media planners and had a great time doing it.

POP events have included parties and “meet the press” evenings, but undoubtedly, the highlight of the past year was a media planning competition held in August. This day-long event saw teams from top media agencies plan newspaper advertising campaigns and pitch their strategies to industry leaders Paul Farrell (Initiative Media), John Gildea (Owens DDB) and Kathleen Moore (Tesco Ireland).

Although the competition was close, Team Starcom went home with the prize, a specially commissioned trophy and tickets to Electric Picnic.

POP Grows Up

Next year, we hope to expand our invite lists and the scale of our events. Part of this expansion is a change in focus for POP.

During the past year, POP asked planners to think print. Our New Year’s resolution will be to challenge media planners to think creatively about how best they can use news media brands on all platforms.  As a result, in addition to print planners, we’ll be inviting digital planners to bring their skills and knowledge to the initiative.

We’re looking forward to seeing lots of new faces at POP events throughout 2014. We have a full schedule planned and we’ll reveal more about those plans in the New Year.

Would You Like to Join POP or Suggest Someone From Your Agency?

Contact Anna Clarke

Find out more about POP here.

December 12th NNI Journalism Awards 2013 Celebrate a Great Year for Newspaper Journalism

The NNI Journalism Awards celebrate quality, original newspaper journalism in print and online.

The 2013 awards took place on November 7th in Dublin, with 21 industry awards presented for excellence in Irish newspaper journalism.

A Great Year for Newspaper Journalism

The award for NNI National Journalist of the Year went to Kitty Holland of The Irish Times for her reporting of the Savita Halappanavar story. A very popular winner, Kitty Holland received a standing ovation as she collected her award.

Other highlights included Paul Williams winning Scoop of the Year for the Anglo Tapes story, the independent.ie team, with Paul Williams, Fionnan Sheahan and Tom Lyons winning the new Digital Award for their online presentation of the Anglo Tapes story and Anthony Hennigan of the Western People winning NNI Regional Journalist of the Year.

A special award was presented posthumously to Donal Walsh for Outstanding Contribution to Public Debate. Donal’s writing about his struggle with cancer reminded the newspaper reading public to be thankful for the simple things in life.

“Donal, the Celestial Tiger, will forever burn bright in our memory for teaching us to value what we have  – when we have it,” said Brendan O’Connor, who presented the award to Donal’s mother Elma.

Awards Recognise Innovation

The 2013 awards programme included five new categories: News Reporter of the Year, Foreign Coverage, News Analysis, Campaign of the Year and the Digital Award. The addition of these new categories is testament to the fast changing nature of the current media landscape.

The awards programme is currently being reviewed before the launch of the NNI Journalism Awards 2014. The awards will adapt and change over time to reflect how newspaper journalism continues to evolve.

Winning Work

The full list of winners in the NNI Journalism Awards 2013 can be found here.

Read all the winning articles from the NNI Journalism Awards 2013 here.

To find out more about the NNI Journalism Awards contact Ann Marie Lenihan.

December 12th Local Newspapers Embrace Change in their Communities and Online

For anyone involved with local and regional newspapers, 2013 will be remembered as the year when local newspapers throughout Ireland joined forces, got active and embraced change.

Local Newspapers “Got Involved”

Get Involved is a local community initiative developed by NNI Local & Regional and the Regional Newspapers and Printers Association of Ireland (RNPAI). In the inaugural year of Get Involved, local and regional newspapers throughout Ireland led and fuelled community projects through active involvement and support in the pages of the local press.

Local newspapers are at the heart of their local communities and this initiative encouraged them to utilise their incredible social capital to drive positive change. A national competition between projects helped to incentivise communities to ‘Get Involved’ and put in the hard graft required to plan and complete projects.

The competition was judged by a panel chaired by renowned architect and environmentalist, Duncan Stewart. The winners were announced by President Michael D Higgins at an awards ceremony held at Aras an Uachtarain in September.

First place went to a school water sustainability project at Kilmeena National School, in association with The Connaught Telegraph. Second place was won by the Battery Heights community memorial garden in association with the Westmeath Independent and third place went to the Doorly Park Clean and Green Project in Sligo Town, in association with The Sligo Champion.

Duncan Stewart, chairman of the judging panel said that the initiative struck a very positive chord with him, “It signaled an emerging widespread interest and enthusiasm amongst communities to embrace locally-based collaborative projects that benefit their local environs and economy,” said Stewart, “Next year’s ‘Get-Involved’ competition will set out to inspire and stimulate even greater local community collaboration through voluntary efforts and to foster green enterprises through community co-operatives, to build local resilience and generate new livelihoods.”

Embracing Change and Innovation

The themes of sustainability and community engagement were extended throughout Local Newspaper Week is October and the Local Newspapers Week symposium, which took place in Dublin on October 9th.

The symposium, entitled Embracing Change, was supported by an excellent line up of speakers, including Mark Little, Duncan Stewart, Steven Knowlton, Brendan O’Connor, David McRedmond, Tara Buckley, Dave O’Connell and Dearbhail McDonald.

Little, who was the key note speaker, challenged local newspapers to think beyond the printed page. He highlighted the opportunities for local newspapers to develop strong web presences and to benefit from the social engagement of their local communities online.

In terms of generating revenue, Little counseled that there is no single silver bullet to solve the financial challenges facing local newspapers. Instead he suggested that local papers should look at a diverse range of revenue streams and be prepared to innovate.

“The key is not to try and imitate the big overhauls being undertaken by international media organisations. Local newspapers need to take lots of small steps quickly and be prepared to fail and learn quickly,” he said.

He left the audience with the positive message that local newspapers are up to the challenge of operating successfully in a digital era.

Find Out More

Find out more about Get Involved here.

Or to learn about NNI Local and Regional contact Enda Buckley

November 25th WIN Tickets to See Little Green Cars

With just a month to go, the countdown to Christmas is on! To celebrate, the lovely people who bring you POP (that’s us) have an early Christmas gift for one of you.

Find four brands advertised in today’s national newspapers and you could win two tickets to see Little Green Cars play Vicar Street on December 8th.

Ready to start the hunt? Please identify the brands advertised on the following pages in today’s papers…

  • Irishtimes.com home page takeover (desktop)
  • Irish Independent, Monday Sport, page 5
  • Irish Daily Star, page 19
  • Irish Daily Mail, page 12

Answers on a postcard/by pigeon/or by email to Anna by 4pm today.

Enter Now.

November 22nd January – September 2013 Advertising Revenue

January – September 2013 January – September 2012 Difference % Difference
Agency Advertising Revenue 67,930,638 72,155,526 -4,224,888 -5.86%
Direct Advertising Revenue 44,777,905 49,034,429 -4,256,523 -8.68%
Total Advertising Revenue 112,708,544 121,189,955 -8,481,412 -7.00%

NNI collects advertising revenue directly from member publishers. All totals listed here include print and digital advertising revenue on all platforms owned >50% by an NNI national newspaper publisher.

November 22nd January – June 2013 Advertising Revenue

January – June 2013 January – June 2012 Difference % Difference
Agency Advertising Revenue 46,600,842 52,600,282 -6,025,297 -11%
Direct Advertising Revenue 30,849,365 33,275,607 -2,426,243 -7%
Total Advertising Revenue 77,450,207 85,875,889 -8,425,682 -10%

NNI collects advertising revenue directly from member publishers. All totals listed here include print and digital advertising revenue on all platforms owned >50% by an NNI national newspaper publisher. The 2012 figures quoted are re-stated figures, collected in 2013 under a new methodology.

November 22nd January – March 2013 Advertising Revenue

January – March 2013 January – March  2012 Difference % Difference
Agency Advertising Revenue 23,029,641 25,901,101 -2,871,460 -11%
Direct Advertising Revenue 14,924,660 16,103,937 -1,179,277 -7%
Total Advertising Revenue 37,954,300 42,005,038 -4,050,737 -10%

NNI collects advertising revenue directly from member publishers. All totals listed here include print and digital advertising revenue on all platforms owned >50% by an NNI national newspaper publisher.

November 8th Newspaper Publishers Warn of Risk to Press Freedom and Distribution in Proposed EU Data Protection Regulation

Athens, Greece 8th November 2013 – Newspaper publishers and national newspaper associations from around Europe warned today that the new EU Data Protection Regulation could jeopardise press freedom and distribution of press titles in Europe.

The General Assembly of European Newspaper Publishers’ Association (ENPA), meeting in Athens, adopted a Resolution calling on the European Union and national governments to ensure that the new Data Protection Regulation includes a clear and binding exemption to protect journalistic data processing.

ENPA delegates also unanimously called for a Data Protection Regulation which does not destroy longstanding direct marketing practices used to contact press subscribers.

The Resolution comes at a time when the European Parliament and the Council of Ministers are due to continue negotiations to find an eventual agreement on a new EU Data Protection Regulation. This follows a vote on a compromise package in the Civil Liberties Committee of the European Parliament on 21st October, 2013.

ENPA President, Ivar Rusdal, said: “The European Union and Member States have often declared the vital importance of press freedom and media pluralism. So newspaper publishers expect that the final Data Protection Regulation will be negotiated in full respect of European fundamental values. The democratic mission of the press to publish editorial content should not be undermined by new restrictions.

“The ability to reach new readers is also crucial for the future sustainability of the press. We therefore call on legislators to ensure that the final Data Protection Regulation will not destroy communication channels that have been used for decades to develop press circulation.”

About ENPA:

ENPA is an international non-profit organisation representing publishers of newspapers and news media on all platforms. ENPA represents over 5,200 national, regional and local newspaper titles, published in 23 EU Member States, plus Norway, Switzerland and Serbia. Website: www.enpa.be

 

November 7th Kitty Holland Wins NNI National Journalist of the Year at Annual Celebration of Newspaper Journalism

  • Kitty Holland takes top award for reporting of Savita Halappanavar story
  • Paul Williams wins Scoop of the Year for Anglo Tapes
  • Special award presented posthumously to Donal Walsh

The NNI Journalism Awards 2013 took place this afternoon in Dublin, with 21 industry awards presented for excellence in Irish newspaper journalism.

The award for NNI National Journalist of the Year went to Kitty Holland of The Irish Times for her reporting of the Savita Halappanavar story.

Presenting the award for NNI National Journalist of the Year, Michael Brophy, Chairman of the judging panel said: “Great stories have great consequences. They hit the newstands with an impact that spellbinds the audience. The reader then quickly realises that things in the future will not be the same as they were in the past. This year we witnessed one of those stories. A story that gripped the nation when it appeared and which set the national agenda for a long time after. And today we are all the richer as a society that it was published.”

Other highlights included Anthony Hennigan of the Western People winning NNI Regional Journalist of the Year, Paul Williams winning Scoop of the Year for the Anglo Tapes story and the independent.ie team, with Paul Williams, Fionnan Sheahan and Tom Lyons winning the new Digital Award for their online presentation of the Anglo Tapes story.

A special award was presented posthumously to Donal Walsh for Outstanding Contribution to Public Debate.

“To an Ireland down at heel materially and spiritually Donal Walsh’s words were a reminder to us to count our blessings and be thankful for the simple things in life. Donal, the Celestial Tiger, will forever burn bright in our memory for teaching us to value what we have  – when we have it,” said Brendan O’Connor, who presented the award to Donal’s mother Elma.

Speaking to the attending guests, Matt Dempsey, Chairman of National Newspapers of Ireland (NNI) recognised that today’s awards celebrate the high quality content that sells newspapers. In this regard, he welcomed the publication of the Copyright Review Committee and particularly, its acknowledgment that newspapers and content creators make a vital contribution to the economy.

However, Dempsey also drew attention to aspects of the report that are not favourable for the newspaper industry, “Regrettably, the report also contained recommendations that could, that would, greatly limit the ability of newspapers to prevent others from commercially exploiting their content, without permission or fair remuneration.

“The creation of high-quality, original content requires significant investment on the part of newspaper publishers, to the tune of hundreds of millions of euro each year. That investment is underpinned by robust copyright protection, any loosening or weakening of which will have negative and far-reaching consequences for journalism, for press freedom and for media pluralism,” said Dempsey.

He called on all content creators to be vocal and active in the continuation of the debate over copyright.

A total of 21 industry awards were presented to newspaper journalists at today’s NNI Journalism Awards 2013. The full list of winners, with relevant citations, is as follows:

NNI Journalism Awards 2013 Winners & Citations

Outstanding Contribution to Public Debate – Donal Walsh

Some people live all their lives without ever acquiring a real sense of what they are about; Donal Walsh lived among us a mere 16 years and by the time of his parting had bequethed us a wisdom to serve the ages.

He sought to be neither a lamb nor a lion in life but an ordinary boy -  a young lad who only wanted to hang out with his friends – and what great friends they were – and just  what teenagers do as they grow up. But there was a different script for this son of Kerry; his would not be the glory of the sporting or the academic fields as occurs so often bestowed on people from the Kingdom.

Instead he was to become a beacon lighting the darkness of our lives to help us to realise just how precious a day in a life is. Never was this more poignantly and beautiful encapsuled than in his recounting in the Sunday Independent of the vicissitudes fate had thrown him as he battled to the final breath with his cancerous foe.

Forced down a road less travelled on a torturous journey, his fortitude and unflinching spirit in the face of constant medical adversity crystalised his appreciation for the jewel every grain of sand should be in the hourglass of time.

To an Ireland down at heel materially and spiritually Donal Walsh’s words were a reminder to us to count our blessings and be thankful for the simple things in life. Donal, the Celestial Tiger, will forever burn bright in our memory for teaching us to value what we have  – when we have it.

That is why Donal Walsh has won the Outstanding Contribution to Public Debate award.

Showbiz Journalist of the Year – Barry Egan, Sunday Independent

Far from being mere frivolity, a good showbiz story, at its heart, is a cracking human interest story – the celebrity element simply adds another layer of fascination to what should intrigue us no matter how famous or how humble the players – for a body of work that consistently meets that criterion, this year’s Showbiz Journalist of the Year is Barry Egan, The Sunday Independent.

 

Young Journalist of the Year – Elaine Loughlin, Irish Daily Mail

The future of journalism, like much else in this country, depends on the energy, commitment and sheer hard work of the up and coming generation and, if this year’s exceptionally strong showing in the Young Journalist category is any indication, it is in exceptionally safe hands. For a series of powerful articles written with flair, compassion and an eye for detail, this year’s Young Journalist of the Year is Elaine Loughlin, Irish Daily Mail.

 

Headline of the Year – Western People

Headlines come in all shapes and sizes, from the Sun’s brilliant ‘Gotcha’ to the Herald’s fantastic ‘Woman in sumo wrestler suit assaulted her ex girlfriend in gay pub after she waved at man dressed as Snickers bar’, which itself made headlines around the world. A great headline must connect to ordinary readers, it must attract attention and it must set the tone of the article, and this year’s winner does all of these things.

 

The winner of the NNI Best Headline of the Year is the Western People for Deja Voodoo.

 

Columnist of the Year – Paul Howard, The Irish Times

The mark of a good commentator is the ability to offer fresh insights on what are often old problems. Our winning columnist has been doing that for many years and just seems to get better and better.

 

Like any great columnist, our winner holds up a mirror to society. Although the reflection can be disturbingly accurate, when we look in this mirror we are more likely to laugh than to cry.

 

For our columnist of the year is a man best known by three names that aren’t his own. He’s Ross O’Carroll-Kelly – Paul Howard of the Irish Times.

 Best Foreign Coverage – Jason O’Brien, Irish Independent

Foreign journalists often risk life and limb to bring you stories from some of the most dangerous places in the world. Although events may be unfolding thousands of miles away, a good correspondent brings the reader into the heart of the story wherever he or she is in the world.

This year’s winner was smuggled over the border into Syria on a rickety raft to bring the stories of personal heartache behind the daily headlines from this war-torn country. From the story of a food trader who became a General to the father and his nephew killed by the same bullet from a government sniper, these articles shone a spotlight on the real cost of war.

The winner of the Foreign Journalist award is Jason O’Brien from the Irish Independent.

Sports Reporter of the Year – Roy Curtis, Sunday World

Old style reporting of  mere stats and passages of play has long lost its place in the pecking order due to the immediacy of radio, television and of course the blogger and the social media.

The modern newspaper sport reporters must have a quiver full of different arrows to hit the target than those of their forbears.

Blessed with an exalted turn of language and an ability to refract observations throrugh the prism of a quizzical eye, this reporter has managed to elevate the old craft of reporting to new heights as was instanced in the sublime entries this year of our sports reporter of the year, Roy Curtis of the Sunday World.

Sports Columnist of the Year – Neil Francis, Sunday Independent

Tackling the issues of the day is the food and drink of good sports commentary. To approach such subjects with unusual fearlessness can be either foolhardy or brave, depending on whose lawyers are looking in.

However when a columnist brings a deep understanding to the subject matter and is also blessed with a strong and creative writing style, it results in the provocative, stimulating and unmissable read which Neil Francis has become in the Sunday Independent.
Critic of the Year – Fintan O’Toole, The Irish Times
It’s not what you might think you want of the critic. “I have all the detachment,” he wrote, “of a barnacle, and all the objectivity of a love-struck teenager. I don’t like Oliver! I adore it.”  His review blended with humour, insight and context his usual erudition and a glorious sense of the pure joy and fun art can inspire. And writing of the essential Heaney the day he died, this year’s winner of the critic award captured brilliantly and movingly  “ the exemplary public man who gave a gentle gravity to our small affairs, who blessed our ordinary days with intimations of the extraordinary”….Who wants detachment?

Fintan O’Toole, too, gave us intimations of the extraordinary.

Best Design & Presentation – Sunday World

 

This entry cleverly included a fantastic supplement which actually showcased how consistently punchy the design of the product is.

 

When you are as bright and brash as this title is you have to have ballsy design to back it up and this year this entry had just that.

 

At times the product looks like a Greek soccer paper so garishly colourful is it but it somehow works. White space is an enemy and there’s barely enough time to draw breath so frenzied is it. But it defies you not to be drawn in.

 

Pictures are brilliantly used and they don’t hold back on the number. In one particular entry there wasn’t a lot new in the content but it was so compellingly put together who cares. There were some lovely ideas in presentation and a  sense of drama, tragedy and pace throughout with bold headlines, straps and our old crime friend font American Typewriter keeping you turning the page. The sense of urgency is entirely driven by the design.

 

The supplement really does remind you that all those words would mean nothing without the sense of drama, fun and chutzpah that the designer brings to the newspaper’s slightly out-of-control party.

 

The winner is The Sunday World.

 

Newspapers in Education The Irish Times, Fighting Words: Young Irish Writing

 

Newspapers inform and entertain but they also have an educational role, to encourage greater understanding of their value and to improve literacy.

 

Amongst a strong shortlist, this year’s winner stood out. Not only did the supplement fully engage with young people, the content was written by young writers.

 

Our winner gave young people a voice, encouraging their contemporaries to read.

 

The winner of the NNI award for Newspapers in Education is Fighting Words: Young Irish Writing in The Irish Times.

 

Business & Economics Journalist of the Year Ian Kehoe, The Sunday Business Post

In recent years, few areas have been so closely followed as business and economics with a readership desperate for information on our battered economy.

We were looking for not just for the big story but the writer who also explained this often complex world in the language of the everyday man and woman.

And no one did it better than one exceptional reporter.

So the award for Business Journalist of the Year 2013 goes to ….Ian Kehoe of the Sunday Business Post.

NNI Campaign of the Year – David Walsh, The Sunday Times

Every journalist hopes to have at least one campaigning story that will define his or her career, a story that will echo through the ages. But few Irish journalists can realistically expect that their campaign of a lifetime will dominate the news agenda across the entire globe.

Our winner commenced work on his career-defining story at a time when mobile phones were still a novelty, email was a luxury and the internet was just a plain curiousity. His campaign spanned three decades, two different centuries and two continents. It was a campaign rooted in the oldest and most noble journalistic principle of all: the telling of the truth.

Every conceivable obstacle – from libel writs to old-fashioned bullying – were placed in his way as he attempted to expose the biggest sporting fraud of our generation. But in the best traditions of campaigning journalism our winner refused to be silenced, and for 13 long years he kept a keen, journalistic eye on the only thing that mattered to him: the truth.

For his outstanding work in revealing the fraud that was Lance Armstrong it is my great privilege to announce the winner of the Campaign category as David Walsh of the Sunday Times.

News Reporter of the Year – Kitty Holland, The Irish Times

A good reporter has a nose for a story. They can sniff out events that others dismiss. They question, probe and check the facts – and then they check again. That’s what elevates them above the still excellent day in, day out work needed to fill hundreds of news pages every day. This year’s winner had a major impact on Irish society. Their story made international headlines and ultimately lead to a change in the law. This year’s winner is Kitty Holland of the Irish Times.

 

Best News Analysis – Michael O’Farrell, Irish Mail on Sunday

The winner of News Analysis is someone who has tracked down merchants of misery from all sections of society who have profited from the misfortune of others.

The winner has got in behind the story as only the very best in journalism can and has delivered complicated news analysis in an informative and compelling manner.

The News Analysis journalist of the year is Michael O’Farrell from the Irish Mail on Sunday.

Political Reporter of the Year – Fiach Kelly, Irish Independent

The winner of the political reporter category is someone who has exposed the double standards in government from 2007 to present day.

In a series of campaigning articles he uncovered the worst excesses of a previous Government that had lost touch with ordinary people.

And how ordinary people and a junior minister were incensed when he exposed some strange goings on behind the sudden appearance of a health centre in Balbriggan.

The Political reporter of the Year is Fiach Kelly of the Irish Independent.

 Feature Writer of the Year –Eoin Butler, Freelance

Feature writer of the year was the most competitive category in this year’s awards with 100 writers entering 300 pieces on an extraordinary range of subjects.

The judges were looking for a master of this newspaper craft that perhaps showcases better than any other, the enduring power of the printed page in the digital age.

This year’s winner showed a natural capacity for storytelling that went beyond the conveying of the facts to bring readers further into the heart of stories ranging from the deadly serious to the downright hilarious.

They demonstrated exceptional writing skills alongside an in-depth understanding of their subject matter and a willingness to get away from the desk and do the old fashioned legwork to produce features that displayed originality, empathy and humour.

The NNI feature writer of the year is Eoin Butler.

Crime Reporter of the Year – Mick McCaffrey, Sunday World

The articles submitted for crime reporter of the year read like a film script. Journalists venturing to the depths of gangland Ireland. They track down drug barons, human traffickers, white-collar criminals and hold them to account. They hold their nerve standing face-to-face with some of the most dangerous individuals in the country – putting their very lives at risk in many cases.

They also give a clear voice to the victims of crime.

 

Among these extraordinary examples of crime journalism, one reporter tracked down one of Ireland’s most wanted men, John Traynor, and asked him about the murder of Veronica Guerin.

 

For this phenomenal piece, among others, Mick McCaffery of the Sunday World is the crime reporter of the year.

The Digital Award – Independent.ie team and Paul Williams, Fionnan Sheahan, Tom Lyons for the Anglo Tapes

The past year has seen a huge advance in the area of online publishing with newspapers in Ireland now using their Digital Platforms both to break news stories and to follow-up, enhance and expand on coverage of events which have already appeared in print, while also using their online resources to provide important information and advice services to the public around critical events. It is fitting therefore that on this occasion Digital is recognised with its own category for the first time.

In a year of greatly increased activity online there was one story which really brought Digital centre stage and had the nation talking for weeks. The Digital award goes to the Independent.ie digital team and Paul Williams, Fionnan Sheahan and Tom Lyons for their coverage of The Anglo Tapes.

Scoop of the Year – Paul Williams, Irish Independent

Every journalist wants to write the story that gets the whole nation talking, but few achieve it with such aplomb.

 

This story has it all – drama, deceit and shocking revelations which finally gave us insight into the fat cat culture which blighted the country.

 

But more importantly it did what all truly great stories should do – it exposed the scandal, informed the public, lead the news agenda across all mediums – and even gave new meaning to an old Hollywood catchphrase.

 

It is my immense pleasure to present the award for Scoop of the Year to Paul Williams.

 

Regional Journalist of the Year – Anthony Hennigan, Western People

GK Chesterton is quoted as saying; journalism largely consists of saying ‘Lord Jones is dead’, to people who never knew Lord Jones was alive.

This cannot be said for regional journalism where very often the readers have first-hand knowledge of the stories being reported on.  Therefore the writing must ring through and identify with its audience.

The excellent regional journalist makes this connection appear effortless. He or she can capture the emotions, the hopes and fears of their readers. Add in superb writing skills and the ability to tell a great story and you find Anthony Hennigan of the Western People in a class of his own. He is this year’s Regional Journalist of the Year.

National Journalist of the Year – Kitty Holland, The Irish Times

Great stories have great consequences. They hit the newsstands with an impact which spellbinds the audience. The reader then quickly realises that things in the future will not be the same as they were in the past.
This year we witnessed one of those stories. A story which gripped the nation when it appeared and which set the national agenda for a long time after.
And today we are all the richer as a society that it was published.
The winner of Journalist of the Year is Kitty Holland of the Irish Times.

 

 

For further information contact:

Ann Marie Lenihan

T: 086 816 2764

E: amlenihan@cullencommunications.ie

October 30th Statement on Behalf of National Newspapers of Ireland

National Newspapers of Ireland (NNI) welcomes the report of the Copyright Review Committee (“the Committee”) published today and in particular welcomes the opportunity to further debate the important issue of copyright protection.

NNI is pleased that the Committee has recognised the contribution of newspapers and other content-creators as part of Ireland’s digital economy. The newspaper industry is itself an innovator, leading the way in providing products and services across a range of digital platforms.

NNI is also, however, concerned by a number of the Committee’s recommendations, particularly the introduction of various exceptions to existing copyright law.  The cumulative effect of those new exceptions (such as proposed exceptions for “innovation”, “fair use”, “marshalling” and a specific exception relating to news content) will greatly limit the ability of newspapers to prevent others from commercially exploiting their content without permission or fair remuneration.

Original newspaper content is designed to inform the public on matters of public interest and concern. The creation of this content requires significant expenditure and investment by publishers – our members invest hundreds of millions of euro annually in the creation of high quality content for our readers. Robust copyright protection will help guarantee this investment into the future.  Any watering down of copyright protection could have undesirable and perhaps unforeseen consequences, such as jeopardising investment in content creation which, in turn, would threaten press freedom and media pluralism. This clearly would not serve the public interest.

It is disappointing that the Committee did not take the opportunity to make recommendations that would limit the extent to which unlawful aggregation and electronic distribution of newspaper content (and the content of other publishers) occurs.

The Committee has taken more than two years to publish its report and it is clear that some time will be needed to consider and debate its recommendations. It is also clear that Ireland should participate in the ongoing debate on copyright issues that is taking place at European level, and observe developments in the European context.

NNI remains committed, in that debate, to promoting copyright law that protects original newspaper content from commercial exploitation by others without permission, and to protecting the thousands of jobs in Ireland in the newspaper industry which are dependent on the value of its content.

NNI in context

NNI represents 16 national daily, Sunday and weekly and 25 local and regional newsbrands. On an average day (Mon-Sat) almost 3 million people in Ireland read a national newspaper in print and/or online. On Sundays, 2.2m adults or 60 per cent of the adult population either pick up a paper or read at least one of Ireland’s national newspapers online. In addition, 1.3m adults read regional newspapers. In total, 84 per cent of the adult population in Ireland read newspapers regularly.

In recent years, newspaper publishers have invested heavily and created many new jobs in digital publishing. Today, NNI publishers operate their newspaper brands online and manage additional digital businesses for special interests like property and recruitment.

Thanks to a very strong interest in newspaper content, over 300 million newspapers are sold annually in Ireland. Their production, distribution and sale together provide thousands of jobs and millions of euro in direct and indirect tax revenue for the country. Some 4,000 people are employed directly by the newspaper industry in Ireland with many more part-time and spin-off jobs supported by the industry in related sectors such as advertising, PR, distribution, media monitoring and printing.

NNI newspapers alone account for €700m in turnover and an annual payment to the Exchequer of €100m in taxes.

For further information: Ann Marie Lenihan 01 668 9099

October 29th POP Goes Live

POP goes live on November 13th when we’ll give you the opportunity to see an interview with Irish band I’m Your Vinyl conducted live.

Three rather fantastic national newspaper journalists will be on hand to put the questions to the band and to share a few insights about their own work. They are: Tony Clayton-Lea (The Irish Times); Patrick Fagan (Irish Sun); and Ed Power (Irish Examiner).

This is a great opportunity to learn more about how entertainment journalists work and to meet fresh and fun Irish two-piece, I’m Your Vinyl. The band will stick around to entertain you after their grilling*.

And, continuing the theme of supporting Irish music, we’ll give you the opportunity to win tickets to see Irish bands live, including Bell X1, Kodaline and Villagers. How can you win these great prizes? Prove you’re a Guitar Hero, that’s how.

The competition will kick off at 7.30pm on November 13th. To take part, email Anna: aclarke@cullencommunications.ie with your name and agency. Then all you have to do is get yourself to The Workman’s Club by 7.30pm and show your metal. (We can’t resist a good pun).

See you on November 13th, don’t forget to RSVP to Anna: aclarke@cullencommunications.ie

* By “grilling” we actually mean “casual chat”

October 25th POP Live – November 13th

October 25th NNI Journalism Awards 2013: Shortlist Revealed

  • Almost 800 entries result in 121 nominations in 20 categories
  • One category winner will be named National Journalist of the Year

The final shortlist has been announced for this year’s National Newspapers of Ireland (NNI) Journalism Awards 2013, with a total of 121 contenders in twenty categories, including new categories: Foreign, Digital, News Analysis, News Reporter and Campaign.

Almost 800 entries were submitted this year for consideration by the judging panel of 16 eminent newspaper journalists.  The chairman of the panel, Michael Brophy, said “We received  40% more entries this year than last and the depth and diversity of the entries was hugely impressive.  Newspapers invest more in journalism than any other medium and the quality of work entered confirms the value of that investment.

“It really brought home the fact that newspaper journalism is about so much more than ‘the news’. The news is vital but so are detailed investigative reporting, comment, analysis and specialist writing on a whole range of topics. These aspects of journalism have the potential to change society for the better.

“The judging panel faced a tough task to identify a shortlist in each category and I would like to thank them for their hard work and commitment,” concluded Mr Brophy.

NNI Chairman, Matt Dempsey, said: “The NNI Journalism Awards provide a fantastic opportunity to celebrate the top quality content available in both print and digital formats in NNI newspapers.  I would like to wish all the nominees good luck and to thank all those who entered.”

The winners in twenty categories will be announced at an awards ceremony on November 7th.  One of the category winners will also be named the National Journalist of the Year. The guest speaker at the awards event will be Mick Hume, editor-at-large of Spiked and Matt Cooper will be the MC.

Further information, including table sales:

Ann Marie Lenihan  T: 01 668 9099 / 086 816 2764 E: amlenihan@cullencommunications.ie

 

2013 NNI Journalism Awards: Shortlist in Full

Regional Journalist of the Year

Ronan Bagnall, Evening Echo

Chris Dunne, Evening Echo

Maresa Fagan, Roscommon Herald

Anthony Hennigan, Western People

Fintan Lambe, The Guardian

Maria Pepper, Wexford People

Crime & Security Reporter of the Year

Ali Bracken, Irish Daily Mail

Tom Brady & Shane Phelan, Irish Independent

Mick McCaffrey, Sunday World

Cathal McMahon, Irish Daily Mirror

Michael O’Toole, Irish Daily Star

Nicola Tallant & Donal McIntyre, Sunday World

Scoop of the Year

Kitty Holland, The Irish Times (Savita Halappanavar)

Eugene Masterson, Sunday World (Amy Fitzpatrick Secret Diaries),

Daniel McConnell, Sunday Independent (Luke Ming Flanagan penalty points)

Sunday Independent Editorial Team (The Lowry Tapes)

Nicola Tallant, Sunday World (Barney McKenna’s Secret Love Child),

Paul Williams, Irish Independent (The Anglo Tapes),

Critic of the Year

John Byrne, The Herald

Tom Doorley, Irish Daily Mail

Liam Fay, The Sunday Times

Fintan O’Toole, The Irish Times

Pat Stacey, The Herald

Gemma Tipton, The Irish Times

Political Journalist of the Year

Ken Foxe, Irish Mail on Sunday

Fiach Kelly, Irish Independent

Pat Leahy, The Sunday Business Post

Daniel McConnell, Sunday Independent

Sarah McInerney, The Sunday Times

Senan Molony, Irish Daily Mail

Mary Regan, Irish Examiner

Business & Economics Journalist of the Year

Arthur Beesley, The Irish Times

Brian Carey, The Sunday Times

Colm Keena, The Irish Times

Ian Kehoe, The Sunday Business Post

Michael O’Farrell, Irish Mail on Sunday

Laura Slattery, The Irish Times

Columnist of the Year

Miriam Donohoe, Irish Independent

Paul Howard, The Irish Times

Miriam Lord, The Irish Times

Philip Nolan, Irish Daily Mail

Fintan O’Toole, The Irish Times

Laura Slattery, The Irish Times

Feature Writer of the Year

Nicola Anderson, Irish Independent

Eoin Butler, The Irish Times & Irish Independent

Ian Kehoe, The Sunday Business Post

Conor Lally, The Irish Times

Kate Shanahan, The Herald

Andrea Smith, Irish Independent & The Herald

Young Journalist of the Year

Siobhan Brett, The Sunday Business Post

Dan Griffin, The Irish Times

Sandra Mallon, Irish Daily Mail

Caitlin McBride, Irish Independent

Elaine Loughlin, Irish Daily Mail

Eimear Rabbitte, The Herald

Newspapers in Education Supplement/Initiative

Irish Independent – Eureka Weekly Science

The Irish Times – Improve your child’s reading and maths

Irish Independent – InTuition

The Irish Times – Leaving Cert Coverage

Irish Independent – The Written Word

The Irish Times – Young Irish Writing

Best Headline of the Year

Western People, Deja Vodoo

Irish Daily Mirror, Ding Dong Merrily and Cry

Irish Daily Star, Great Barrier Relief

The Irish Sun, Jack and Thrill, Up went the Hill to fetch the pale a slaughter

Irish Independent, The Emerald Oil

Sunday World, The Wadfathers

Sports Reporter of the Year

Marie Crowe, Sunday Independent

Roy Curtis, Sunday World

Dion Fanning, Sunday Independent

Michael Foley, The Sunday Times

Daniel McDonnell, Irish Independent

Shane McGrath, Irish Daily Mail

Sports Columnist of the Year

Malachy Clerkin, The Irish Times

Roy Curtis, Sunday World

Dion Fanning, Sunday Independent

Bernard Flynn, Irish Daily Mirror

Neil Francis, Sunday Independent

Nicolas Roche with Ger Cromwell, Irish Independent

Showbiz Journalist of the Year

Hannah Louise Dunne, Irish Daily Mail

Barry Egan, Sunday Independent

Alana Fearon, Irish Daily Mirror

Siobhan Maguire, The Sunday Times

Eugene Masterson, Sunday World

Jennifer O’Brien, The Irish Sun

Best Design & Presentation

Irish Independent:  Con Houlihan’s Ireland

Irish Independent: Weekend Review

The Irish Times (relaunch)

The Irish Times Magazine

The Irish Sun

Sunday World

Foreign Coverage

Simon Carswell, The Irish Times

Catherine Fegan, Irish Daily Mail

Mary Fitzgerald, The Irish Times

Ruadan MacCormaic, The Irish Times

Lara Marlowe, The Irish Times

Jason O’Brien, Irish Independent

The Digital Award

independent.ie team, with Paul Williams, Fionnan Sheahan, Tom Lyons - The Anglo Tapes

Independent.ie  – Lapgate

Irishmirror.ie – Peru Girls

Irishtimes.com, Paul Scott, Carl O’Brien, Bryan O’Brien – After the Asylum

Irishtimes.com, Deirdre Falvey – Results 2013 Helpdesk

Sundayworld.com, Nicola Tallant & Donal McIntyre – Mary Boyle Investigation

News Analysis

Elaine Byrne, Sunday Independent

Fiona Dillon, The Herald

Kate Holmquist, The Irish Times

Ian Kehoe, The Sunday Business Post

John Mooney, The Sunday Times

Michael O’Farrell, Irish Mail on Sunday

News Reporter

Kitty Holland, The Irish Times

Donal McIntyre, Sunday World

Patrick O’Connell, Irish Daily Star

Alison O’Reilly, Irish Mail on Sunday

Nicola Tallant, Sunday World

Paul Williams, Irish Independent

Campaign of the Year

Conor Goodman, The Irish Times – Dublin Reinvented

Ciara Kenny, The Irish Times – Generation Emigration

Susan Mitchell, The Sunday Business Post – Drug Pricing

David Walsh, The Sunday Times – The Lance Armstrong Doping Scandal

Independent Newspapers – The Anglo Tapes

Sunday Independent editorial team – The Lowry Tapes

October 22nd POP Live

October 17th From the notebook to the iPhone

The mass use of smartphones and tablets, combined with the demand for news on the go has had a huge impact on how news is gathered and published.

In this illustrated document you can learn about how a story is reported now.

 

October 15th NNI Statement – 9% VAT Rate Retention

The National Newspapers of Ireland (NNI) welcomes today’s announcement that the 9% VAT rate on newspapers is to be retained.

Ireland is one of 21 European countries that apply a reduced rate (0 to 10%) of VAT to newspapers in recognition of their unique role in the democratic process.

Newspapers, as primary generators of news, provide a valuable public service role. The industry currently employs several thousand people and is investing in the development of a successful and sustainable digital press market which will drive jobs and growth in the digital economy.  NNI has also invested thousands in education at secondary level through NNI Press Pass, an initiative devised to address concerns raised about declining literacy levels in Ireland.

In maintaining the 9% rate of VAT, NNI is delighted that the Government has confirmed its support for the valuable contribution made by the Irish newspaper industry.

October 9th Local Newspapers Embrace Change at National Symposium

  • NNI and RNPAI collaborate to host national symposium
  • Local newspapers’ role in communities highlighted

The Local Newspaper Week symposium, entitled Embracing Change, which took place in Dublin today, highlighted the value of local newspapers and provided ideas and insights from an expert programme of speakers, to assist local publications to adapt, innovate and thrive.

The event was hosted jointly by National Newspapers of Ireland Local and Regional and the Regional Newspapers and Printers Association of Ireland and was the centrepiece of their Local Newspaper Week joint-initiative, which is running throughout this week.

The symposium was supported by an excellent line up of speakers, including Mark Little, Duncan Stewart, Steven Knowlton, Brendan O’Connor, David McRedmond, Tara Buckley, Dave O’Connell and Dearbhail McDonald.

Introducing the event, Michael Ryan, Chairman of NNI Local & Regional noted the great value of the trust that people have in their local newspaper.

In addition, he noted the challenges that local newspapers face, including the threat that the reduced 9% VAT rate may be rescinded.

“Publishers are committed to on-going investment and to sustaining the industry for the next generation of news consumers. However, at a time when both consumers and industry are facing daily challenges, it will prove catastrophic if the decision is made to revert to the 13.5% rate of VAT,” said Ryan.

Little challenged local newspapers to think beyond the printed page. He highlighted the opportunities for local newspapers to develop strong web presences and to benefit from the social engagement of their local communities online.

“The rise of the social web has made it easier for journalists to communicate and engage with their communities,” he said.

Speaking to an audience of newspaper journalists, publishers, media planners and advertisers, Little said that local newspapers should use their digital platforms not just to source content but to communicate with members of their communities who are spread across the world.

In terms of generating revenue, Little counselled that there is no single silver bullet to solve the financial challenges facing local newspapers. Instead he suggested that local papers should look at a diverse range of revenue streams and be prepared to innovate.

“I think news organisations need to move quickly to create subscriptions or paywalls around their most valuable original content.

“The key is not to try and imitate the big overhauls being undertaken by international media organisations. Local newspapers need to take lots of small steps quickly and be prepared to fail and learn quickly,” he said.

He left the audience with the positive message that local newspapers are up to the challenge of operating successfully in a digital era.

“The importance of local media in Ireland will only grow as citizens look for the relevant news in the growing cacophony of digital media,” he said.

Duncan Stewart, environmentalist and broadcaster spoke about the importance of local newspapers’ engagement with their local communities. Stewart chaired the judging panel for this year’s Get Involved competition, a joint NNI and RNPAI initiative that saw local newspapers support community projects in their areas.

“This initiative struck a very positive chord with me,” said Stewart, “It signalled an emerging, widespread interest and enthusiasm amongst communities to embrace locally-based collaborative projects that benefit their local environs and economy. It demonstrated to me that participants had a clear sense of ‘pride in local place’.

“Next year’s ‘Get-Involved’ competition will set out to inspire and stimulate even greater local community collaboration through voluntary efforts and to foster green enterprises through community co-operatives, to build local resilience and generate new livelihoods.

“Along with the local and regional newspapers, I hope to develop a community-focused website and blog to complement the ‘Get-Involved’ initiative, in a multi-media collaboration between all the local newspapers and the Eco Eye television series,” said Stewart.

The symposium provided a worthwhile opportunity for local newspapers around Ireland to hear the views of expert contributors, to share ideas and to think about the future development of their businesses.

For further information

Enda Buckley

E: ebuckley@cullencommunications.ie

T: 086 811 2757

October 9th NNI Local & Regional Calls for Maintenance of Reduced Vat Rate

  • Michael Ryan, Chairman of NNI Local & Regional highlights the challenges that local newspapers face, including the threat that the reduced 9% VAT rate may be rescinded
  • NNI and RNPAI collaborate to host national symposium
  • Local newspapers’ role in communities highlighted

The Local Newspaper Week symposium, entitled Embracing Change, which took place in Dublin today, highlighted the value of local newspapers and provided ideas and insights from an expert programme of speakers, to assist local publications to adapt, innovate and thrive.

Introducing the event, Michael Ryan, Chairman of NNI Local & Regional noted the challenges that local newspapers face, including the threat that the reduced 9% VAT rate may be rescinded.

“In most EU countries, newspapers in their printed format benefit from zero or reduced VAT rates. Nine member states apply a VAT rate of between 0 and 5% while 11 have a rate of between 5 and 10%,” said Ryan.

“Publishers are committed to on-going investment and to sustaining the industry for the next generation of news consumers.  However, at a time when both consumers and industry are facing daily challenges, it will prove catastrophic if the decision is made to revert to the 13.5% rate of VAT.

“Retention of the 9% VAT rate would be a clear demonstration from the Government that it is committed to assisting the recovery of our industry,” He said.

The event was hosted jointly by National Newspapers of Ireland Local and Regional and the Regional Newspapers and Printers Association of Ireland and was the centrepiece of their Local Newspaper Week joint-initiative, which is running throughout this week.

The symposium was supported by an excellent line up of speakers, including Mark Little, Duncan Stewart, Steven Knowlton, Brendan O’Connor, David McRedmond, Tara Buckley, Dave O’Connell and Dearbhail McDonald.

Little challenged local newspapers to think beyond the printed page. He highlighted the opportunities for local newspapers to develop strong web presences and to benefit from the social engagement of their local communities online.

“The rise of the social web has made it easier for journalists to communicate and engage with their communities,” he said.

Speaking to an audience of newspaper journalists, publishers, media planners and advertisers, Little said that local newspapers should use their digital platforms not just to source content but to communicate with members of their communities who are spread across the world.

In terms of generating revenue, Little counselled that there is no single silver bullet to solve the financial challenges facing local newspapers. Instead he suggested that local papers should look at a diverse range of revenue streams and be prepared to innovate.

“I think news organisations need to move quickly to create subscriptions or paywalls around their most valuable original content.

“The key is not to try and imitate the big overhauls being undertaken by international media organisations. Local newspapers need to take lots of small steps quickly and be prepared to fail and learn quickly,” he said.

He left the audience with the positive message that local newspapers are up to the challenge of operating successfully in a digital era.

“The importance of local media in Ireland will only grow as citizens look for the relevant news in the growing cacophony of digital media,” he said.

Duncan Stewart, environmentalist and broadcaster spoke about the importance of local newspapers’ engagement with their local communities. Stewart chaired the judging panel for this year’s Get Involved competition, a joint NNI and RNPAI initiative that saw local newspapers support community projects in their areas.

“This initiative struck a very positive chord with me,” said Stewart, “It signalled an emerging widespread interest and enthusiasm amongst communities to embrace locally-based collaborative projects that benefit their local environs and economy. It demonstrated to me that participants had a clear sense of ‘pride in local place’.

“Next year’s ‘Get-Involved’ competition will set out to inspire and stimulate even greater local community collaboration through voluntary efforts and to foster green enterprises through community co-operatives, to build local resilience and generate new livelihoods.

“Along with the local and regional newspapers, I hope to develop a community-focused website and blog to complement the ‘Get-Involved’ initiative, in a multi-media collaboration between all the local newspapers and the Eco Eye television series,” said Stewart.

The symposium provided a worthwhile opportunity for local newspapers around Ireland to hear the views of expert contributors, to share ideas and to think about the future development of their businesses.

For further information

Enda Buckley

E: ebuckley@cullencommunications.ie

T: 086 811 2757

September 23rd Increase in Entries to NNI Journalism Awards – Winners to be Announced November 7th

Now in its third year, the NNI Journalism Awards 2013 has received more entries this year than ever before. In fact, entries are up an enormous 40 per cent on last year.

The most popular categories this year were Feature Writer and Columnist/Commentator of the Year, each of which attracted almost 100 valid entries. In total, over 2,000 articles were submitted to the competition.

The judging panel of 16 eminent NNI newspaper journalists will judge the entries over the next few weeks and choose a shortlist in each category by late October (date to be announced).

The NNI Journalism Awards 2013 will be presented at a lunchtime event in Dublin’s Four Seasons Hotel on November 7th.

Tables of 10 are for sale at a rate of €1500, with individual seats priced at €150.

Contact Ann Marie Lenihan to book a table or seats: amlenihan@cullencommunications.ie or 01 6689099

September 20th NNI Press Pass Brings Newspapers into Classrooms Nationwide

Press Pass 2013 kicks off next week, with 300 schools taking part in the second year of this very successful NNI initiative. In total, over 16,500 Transition Year students will take part this year. From Monday, 23 September for two weeks, schools will receive daily, weekly, Sunday and their local newspapers.

In addition,  students will receive a 36-page guidebook that has been prepared by John O’Mahony, News Editor of the Irish Examiner, in conjunction with NNI and with contributions from education consultant, Rosin Ní Mhoráin and the Press Photographers Association of Ireland.

The guidebook is packed with practical examples and exercises that encourage students to engage with newspaper content and think about the role of newspapers in society. The guidebook is designed to help students to improve their literacy skills by exposing them to the five language types that form the basis of study for Leaving Certificate English Paper One, in a very practical way.

As well as using newspapers as part of their curriculum, schools are invited to enter their students’ best work into a national journalism competition.

Last year’s winners received their awards from An Taoiseach, Enda Kenny. This year’s winners will be presented with their prizes at a national ceremony in Dublin next spring.

The initiative continues to evolve and this year, the Credit Union is supporting the programme. “The number of schools and students participating is up over 25 per cent on last year, which is a reflection on the fantastic feedback we received from last year’s programme. We are also delighted that the Credit Union has signed up to sponsor the programme, they are an excellent fit for Press Pass and we are very excited to be working with them,” said Enda Buckley, Director of Sustainability and NiE for NNI.

You can find out more about Press Pass here.

August 30th The Numbers Speak for Themselves…

It’s Good news, however you look at it.

We’ve changed how we do our research to reflect how modern consumers engage with news, in print and online. By looking at traditional and online readership we’ve found some remarkable results.

Our research shows that, whether they choose to read in print or online, people throughout Ireland seek out newspaper content. Furthermore, what’s clear is that the value of quality, trusted news sources is rising. While the way we consume news continues to change, one thing hasn’t – readers turn to newsbrands they can trust.

You can get more information on JNRS 2012/2013 here.

August 30th 2012/2013 JNRS – Readership

Daily Titles Combined Print & Digital Figures (’000) Combined Print & Digital Percentage Print Figures (’000) Print Percentage Digital Figures (’000) Digital Percentage
Any Newspaper 2999 83.5 2895 80.6 450 12.5
Any Daily 2228 62 2069 57.6 356 9.9
Any Sunday 2168 60.3 2126 59.1 140 3.9
Irish Independent 649 18.1 570 15.9 119 3.3
The Irish Times 390 10.9 337 9.4 106 2.9
Irish Examiner 224 6.2 211 5.9 20 0.6
Irish Daily Star 391 10.9 387 10.8 8 0.2
Irish Daily Mirror 274 7.6 269 7.5 9 0.3
Irish Sun (Mon-Sat) 344 9.6 337 9.4 14 0.4
Irish Daily Mail 230 6.4 206 5.7 31 0.9
The Herald 315 8.8 308 8.6 10 0.3
Sunday Titles
Sunday Independent 938 26.1 903 25.1 71 2
Sunday World 785 21.8 780 21.7 12 0.3
Sunday Business Post 147 4.1 140 3.9 14 0.4
The Sunday Times 409 11.4 388 10.8 50 1.4
Irish Sunday Mirror 181 5 180 5 3 0.1
Irish Mail on Sunday 354 9.9 351 9.8 11 0.3
Irish Sun (Sunday) 251 7 249 6.9 9 0.3
Other Titles
Irish Farmers Journal 235 6.5 234 6.5 5 0.1

The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the newspaper media in Ireland.

It is Ireland’s largest random probability survey, with a sample of 7,000. It contains a vast amount of information on demographics and make up of the population.

For information on how to access the complete set of JNRS data through Telmar software please contact Anna Clarke  Email:aclarke@cullencommunications.ie

August 30th 84% of the Adult Population Regularly Read Newspapers

  • 2.9 million people read printed newspapers
  • 450,000 people read newspapers online

Almost 3 million people in Ireland read newspapers regularly, according to the Joint National Readership Survey (JNRS) 2012/2013, released today.

The majority of adults in Ireland (62 per cent) read a daily newspaper and the figure for readership of Sunday newspapers is almost as high (60 per cent) the JNRS report finds. This level of readership ensures that newspaper brands have immense power to communicate with people throughout Ireland.

The new JNRS 2012/2013 is the first report of its kind in the Irish market to provide data about newspaper readership online, as well as in print. Thus, readership figures for printed newspapers can be directly compared with readership of newspapers online and the true reach of newspaper brands can be quantified.  Furthermore, the report demonstrates that printed newspapers continue to attract strong readership levels, while readership of newspapers on digital platforms is now significant.

“The publication of the new JNRS report is great news for the Irish newspaper industry. By looking at print and digital readership we see some remarkable numbers, which demonstrate the true value of newsbrands that readers trust,” said Frank Cullen, co-ordinating director of National Newspapers of Ireland.

Online-Only Readers Bring Additional Readers to Newspaper Market

80% of all adults read the newspaper in print form while almost 13% read a newspaper online, providing a total reach for newspapers of almost 84% of the total population. Online readers bring an extra 158,000 readers to the daily market and an additional 42,000 readers to the Sunday market.

In total, 450,000 people read newspapers online, with many of these also reading in print. The report finds that over half (55%) of online daily readers also read a printed newspaper on the same day.  There is also significant cross-over between newspaper websites, with many people choosing to engage with more than one Irish newspaper brand online.

New JNRS Provides Insights into Who is Likely to Read Online

The report provides a wealth of interesting insights, including many that help us to understand who is most likely to read newspapers online. Across the entire population, almost one in seven people regularly read newspapers online but their age, social grade and where they live all play a role in determining how likely they are to do so.

The findings of JNRS 2012/2013 suggest that social grade is the greatest determinant of whether someone reads online or not.  ABC1’s are three times more likely to read newspapers online than those who fall into the C2DE group.

Where a person lives is another important factor, with urbanites being more likely to read online than their rural counterparts.  Almost one in five Dubliners read newspapers online, while just one in ten of those living outside of the capital do so.  Age also plays an important role, with those under 45-years old almost twice as likely to read newspapers online as those over 45-years old.

The survey found that when social grade, age and geography were linked together the incidence of reading newspapers online was generally much higher. For example, readership of newspapers online was found to be 43% amongst AB 25-44 year olds, working full-time, in Dublin.

 Methodological Changes

JNRS 2012/2013 is the first readership report of its kind to include figures for print and digital readership of newspapers.  The survey was re-designed to accommodate print and online readership into the survey and, as a result, the data provided by this report cannot be compared directly with that provided in any previous reports.

In addition to changes to the survey questionnaire, a second development of the JNRS was introduced in June 2012. This involved introducing a new method for collecting data with the use of an electronic hand palm top device HAPI to administer questions and record answers. The introduction of this collection method has had a positive impact on daily readership by drawing in more occasional readers, which can be attributed to better prompting and greater respondent engagement.

Topline Figures AIR (Average Issue Readership = read yesterday for daily newspapers and read within the past week for Sunday/weekly newspapers)

Print

Any newspaper AIR = 80.6%

Any daily AIR = 57.6%

Any Sunday AIR = 59.1%

Online

Any newspaper AIR = 12.5%

Any daily AIR = 9.9%

Any Sunday AIR = 3.9%

Combined print and online

Any newspaper AIR = 83.5%

Any daily AIR = 62%

Any Sunday AIR = 60.3%

 

Notes for Editors:

Definition of “regular readership”

“Regular readership” is based on Average Issue Readership (AIR). The definition of average issue readership is as follows:

The principle of measuring “readership” is to attempt to establish at each interview whether or not the person interviewed has looked at any copy of the publication in question, during a period back from the day of interview equal to the interval at which the publication appears. (Reading on the actual day of interview is not included). Thus, for each daily paper, the survey established whether or not the person interviewed looked at a copy of it “yesterday”. In the case of daily newspapers, interviews conducted on Mondays treated reading on the previous Saturday as “yesterday”, in line with standard international practice. For each Sunday, regional or weekly publication (including newspaper magazines), the survey identified whether or not the respondent had looked at a copy during the past 7 days. Each of these reading occurrences is described as “average issue readership”, which is commonly referred to simply as “readership”.

About the JNRS

The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the newspaper media in Ireland. It is Ireland’s largest random probability survey with a sample size of over 7,000 adults aged 15+. The JNRS contains a wealth of valuable research on readership in print or online of newspapers and newspaper magazines, as well as lifestyle statements and information on consumer behaviour. In addition it provides a vast amount of information on demographics and make-up of the population.

Topline results for each newspaper are available through National Newspapers of Ireland’s website nni.ie.

For further information:

Anna Clarke, National Newspapers of Ireland

E: aclarke@cullencommunications.ie

T: 01 668 9099

August 19th POP Press Planning Booklet

We produced a useful planning booklet for our POP Press Planning Competition, which took place in August 2013. This document includes examples of creative advertising and profiles of each newspaper. You can download the booklet by clicking on the link below.

August 16th POP Press Planning Competition, 15-08-13

On August 15th 2013 we held a very successful POP Press Planning Competition for planners with three years experience or less. This year’s competition was won by Starcom Ireland.

You can see some images from the event in the gallery below. Click to view the gallery.

 

 

August 16th Starcom Wins First NNI POP Press Planning Competition

Thank you to everyone who competed in our inaugural POP Press Planning Competition yesterday. Teams from Aegis, Mindshare. Mediavest, OMD/PHD and Starcom competed to be named POP Press Planning Team of the Year 2013.

The eminent judging panel was made up of Paul Farrell, Managing Director, IPG Mediabrands; Kathleen Moore, Head of National Communications, Tesco Ireland; and John Gildea, Head of Account Management, Owens DDB. Each of the judges brought their own particular expertise and experience to the panel and we were delighted that they could be involved.

Teams were issued with briefs on the morning of the competition and what played out was a hard fought battle that came down to a seven minute presentation by each team.

In the end, despite praise for all teams, the judges awarded the top marks to Team Starcom: Siobhan Connor, Conor Mangan, Caroline Curtis and Conor McDonnell. They left with a specially commissioned trophy, tickets to Electric Picnic and some rather wide smiles.

The event was a high energy day that required competitors to go back to basics, with only JNRS data, newspapers and calculators (plus NNI newspaper reps) to assist them in formulating their plans and all presentations made on flipcharts – there wasn’t a laptop in sight!

We have had some great feedback on the event so far and we hope that you all enjoyed it. We are already planning next year’s planning competition and, in the meantime, we’ll be back with another great event (something less stressful for participants) in a few weeks time – see you then!

August 16th Team Starcom Wins Inaugural NNI POP Press Planning Competition

Starcom Ireland took home the top prize at the first NNI POP Press Planning Competition yesterday.  Media planners with three years experience or less participated in the competition, which was judged by a team of industry leaders: Paul Farrell, IPG Mediabrands; John Gildea, Owens DDB; and Kathleen Moore, Tesco Ireland.

Responding to a brief, teams from Starcom, Mindshare, Mediavest, Aegis and OMD had just a few short hours to prepare their strategies and plans. Representatives from the various NNI advertising departments were on hand to provide information about their products and answer questions. Each team was then given just seven minutes to present to the judges.

The teams were judged on the basis of five criteria: Interpretation of the Brief; Strategic Thinking; Best Use of the Press Medium; Use of Budget; and Presentation Skills.  The judges were extensive in their praise for all the teams but it was Team Starcom who scored the highest number of points.

Presenting the trophy, Anna Clarke, Advertising and Marketing Manager for NNI thanked all the participants and the judges and said “when we launched NNI POP, our aim was to encourage young media planners to engage with newspapers and news media publishers. The response has been really positive.  This is the first planning competition that we’ve held and we are delighted that so many agencies were able to participate.

I am delighted to congratulate Team Starcom and I wish all of you up-and-coming media stars great success in your careers”

Yesterday’s media planning competition is just one of a series of events and competitions organised by NNI for young media planners. Rachel Ennis of OMD said: “I really enjoyed it and learned a lot. I’m new to planning having worked in search the last 3 years so yesterday really benefitted me – I certainly learnt a lot.”

Siobhan Connor of winning team, Starcom commented: “It’s really exciting to be part of such a great initiative. We all learnt a lot from taking part and it was great to have our peers there to learn from as well as suppliers and judges to gain experience from.”

For further information:

Anna Clarke

E: aclarke@cullencommunications.ie

T: 01 668 9099

nni.ie/pop

August 2nd JNRS 2012/2013: Breakfast Briefing for Media Planners and Buyers

August 28th 2013, 8.30am

Maldron Hotel, Cardiff Lane, Dublin 2

RSVP to Anna: aclarke@cullencommunications.ie by August 21st

 

The new JNRS 2012/2013 will be released on Friday, August 30th. In advance of the release of the report, NNI will hold a breakfast briefing for media planners and buyers.

JNRS 2012/2013 is the first readership report of its kind to include figures for print and digital readership of newspapers. In addition to topline information, the report includes a wealth of valuable information that helps to inform us about who reads specific formats and how they access that content.

An entirely new methodology was used to capture this information and, as a result, the data provided by this report cannot be compared directly with that provided in any previous reports.

NNI will hold a breakfast briefing on August 28th during which the research providers, Millward Brown, will explain the changes in methodology and how these changes impact upon your interpretation of JNRS figures. In addition, Millward Brown will provide insights from their research in advance of the release of the full report.

 

July 30th NNI Calls For Further VAT Reduction On Newspapers

  • Reduced rate of VAT reflects newspapers’ unique role in society and education
  • VAT on newspapers “an unfair form of reading tax” says NNI

National Newspapers of Ireland (NNI) has urged the Minister for Finance to reduce the rate of VAT on newspapers, a move it says would bring Ireland into line with the UK and many EU countries, whilst also supporting NNI’s Newspapers in Education (NiE) programme.

Printed newspapers in Ireland are subject to 9% VAT, a reduced rate, introduced by Government in 2011.  However in the UK and many EU countries, the unique role of newspapers in society and as an educational tool is reflected by a zero rate of VAT.

In support of the National Strategy to Improve Literacy amongst Young People, NNI established an NiE programme last year with the launch of NNI Press Pass. NNI has invested in excess of 200,000 euro to date in the initiative which is aimed at transition year students.  Designed to improve students’ reading, writing and critical thinking skills, NNI Press Pass has been hugely successful and its inclusion in the Junior Cycle curriculum from 2014 will benefit thousands of children in the coming years.

This year an extra 10,000 Transition Year students have signed up to participate in bringing the total to 25,000. Research shows that young readers’ programmes, such as NNI Press Pass, positively influence students’ motivation, literacy levels, academic skills and classroom communications. Newspapers help students to understand their local society, open a window on the wider world and provide a basis for active citizenship. The application of a zero rate of VAT on newspapers could greatly enhance NNI’s NiE programme, making newspapers more affordable to families who are under increasing economic pressure.  It would also help to encourage young people to maintain the newspaper reading habit going forward across all available platforms.

While printed newspapers are subject to a 9% rate of VAT, online editions are charged at a rate of 23%. NNI publishers have invested heavily in multi-platform content delivery, however content accessed through any other means than print is subject to the 23% VAT rate. NNI has asked the Minister to use his influence at EU level to try to ensure a harmonisation of VAT rates on both print and online editions.

The newspaper industry directly employs more than 4,500 people in Ireland and contributes more than €800 million per year to the economy, with thousands of other associated and spin-off jobs – printing, distribution, advertising etc – also dependent on the sector.

Apart from the economic/employment aspect, newspapers remain a vital component of Irish society. Not only are newspapers essential to a healthy democracy – holding governments and public bodies accountable – they also provide citizens with an understanding of their rights and responsibilities within the democratic process.

“Our view has always been that VAT on newspapers represents a ‘reading tax’ – an unfair levy on information – which not only interferes with newspapers’ role as a democratic watchdog but makes newspapers less accessible to the public.

“We are calling on the Minister for Finance to further reduce the rate of VAT on printed newspapers in recognition of the unique role that newspapers play within the democratic process and as integral part of Ireland’s education system going forward,” says Frank Cullen, Co-ordinating Director NNI.

July 5th Does Your Agency Have The Best Young Press Planning Team In The Country?

POP (Power of Press) is gearing up for our most important event of the year. On Thursday, August 15th we’ll hold a day-long press planning competition during which agency teams will have the opportunity to compete against each other to be crowned POP Planning Team of the Year*.

We’ve roped some of the industry’s leading lights into proceedings. Paul Farrell of Initiative and John Gildea of Owens DDB have agreed to share their wealth of experience and knowledge and to judge the strategies presented by teams at the end of the day. A well-known client will complete the judging panel and we’ll have details about who will take on this role before the big day.

The format for August 15th includes short presentations by the industry leaders, speed networking with newspaper publishers, preparation time and presentations by each team to the judges. We’ll finish the day with a barbecue and a few casual drinks (hopefully outside in glorious sunshine).

The winning team will go home with something shiny for the trophy cabinet and tickets to Electric Picnic for each team member.

We’re recruiting teams of five young media planners extraordinaire (or individuals who we’ll include on one of our multi-agency teams). Each of the team members should have maximum three years experience in a planning/buying/media strategy role.

The deadline to register is July 26th but we’ll accept names from now on.

What? POP Planning Competition

When? August 15th 9.30am – 5.00pm

Where? The Factory, Barrow Street, Dublin 2

To get involved contact Anna aclarke@cullencommunications.ie

*No actual crown will be presented.

July 1st POP Press Planning Competition

POP (Power of Press) is gearing up for our most important event of the year and we’d like you to be involved.

On Thursday, August 15th we’ll hold a day-long press planning competition during which you and your team will have the opportunity to compete against planners from other agencies to be crowned POP Planning Team of the Year*.

The winning team will go home with something shiny for the trophy cabinet and tickets to Electric Picnic for each team member.

We’re recruiting teams of five young media planners extraordinaire (if you have fewer than five people we’ll include you on one of our multi-agency teams). Each of the team members should have maximum three years experience in a planning/buying/media strategy role.

The deadline to register your team or just yourself is July 26th but we’ll accept names from now on.

What?

POP Planning Competition

When?

August 15th 9.30am – 5.00pm

Where?

The Factory, Barrow Street, Dublin 2

To get involved contact Anna aclarke@cullencommunications.ie

*No actual crown will be presented.

July 1st Are You And Your Superstar Colleagues The Best In The Business?

POP (Power of Press) is gearing up for our most important event of the year and we’d like you to be involved.

On Thursday, August 15th we’ll hold a day-long press planning competition during which you and your team will have the opportunity to compete against planners from other agencies to be crowned POP Planning Team of the Year*.

We’ve roped some of the industry’s leading lights into proceedings. Paul Farrell of Initiative and John Gildea of Owens DDB have agreed to share their wealth of experience and knowledge and to judge your strategy at the end of the day. A well-known client will complete the judging team and we’ll have details about who will take on this role before the big day.

The format for August 15th includes short presentations by the industry leaders, speed networking with newspaper publishers, preparation time and presentations by each team to the judges. We’ll finish the day with a barbecue and a few casual drinks (hopefully outside in glorious sunshine).

The winning team will go home with something shiny for the trophy cabinet and tickets to Electric Picnic for each team member.

We’re recruiting teams of five young media planners extraordinaire (if you have fewer than five people we’ll include you on one of our multi-agency teams). Each of the team members should have maximum three years experience in a planning/buying/media strategy role.

The deadline to register your team or just yourself is July 26th but we’ll accept names from now on.

 

What? POP Planning Competition

When? August 15th 9.30am – 5.00pm

Where? The Factory, Barrow Street, Dublin 2

To get involved contact Anna aclarke@cullencommunications.ie

 

*No actual crown will be presented.

June 13th Printing Press Visit – May 22nd 2013

Stop the presses… no, wait, let the presses roll! POP is back and for our next event we’ll take you to see some truly awe-inspiring printing presses at work.

We’ve arranged a tour of Independent Newspapers’s printing presses in Citywest on May 22nd.

During your tour you’ll see The Herald and Weekend magazine being printed and learn how the entire process of printing and sorting hundreds of thousands of newspapers happens.

Afterwards, we’ll take you for some lunch nearby. We’ll arrange all transport from the city centre and leave you back there at the end of the trip.

Where?

Meet the bus at either Sir John Rogerson’s Quay or City Hall.

When?

May 22nd, 11.30am – 3.30pm

Why?

Interest, education, a few hours off work and a free lunch.

June 12th 2.5 Billion People Read a Printed Newspaper Regularly

Wan-Ifra’s World Press Trends report provides an annual review of the key trends within the global newspaper industry. The extensive report includes data from more than 70 countries, accounting for more than 90 per cent of the global industry’s value.

The 2012 report, released in June 2013, confirms that newspapers play a vital part in the daily lives of people all over the world.

Here are the facts:

  • 2.5 billion people read a newspaper in print regularly. That’s more than the 2.2bn who use the Internet, or who have the capability to get content on their mobile phone
  • More than 500m read newspapers both in print and digital form and 100m more read the digital version only
  • Globally, newspaper circulation grew by 1.1 per cent last year, to 512m copies and 4.2 per cent between 2007-2011. The growing newspaper circulation in Asia is offsetting circulation losses in the US and Western Europe
  • Newspaper readership remains high. Although Western Europe and North America have the highest levels of readership by region, in recent years Hong Kong and South Korea, two of the most wired countries in the world, have joined the ranks of nations with extremely high readership levels.

The Digital Challenge

Although quantitative information about the global industry is indicative of a robust news publishing industry, the industry continues to face challenges.

The most pressing challenge is to find successful business models for the digital age. Although digital audiences are growing and engagement is increasing, digital revenues have been slow to follow.

Currently, digital has only a small impact on total newspaper revenues in comparison with print. In the US and Sweden, digital revenues contribute in excess of 10 per cent of all newspaper ad revenue however, globally, digital accounts for just 2.2 per cent of all newspaper advertising.  It should be noted that the figures for digital readership vary greatly around the world due to differences in Internet penetration and local media consumption habits more generally, plus Wan-Ifra notes that it can be difficult to get digital figures from some markets.

Tablets Offer Opportunities for Publishers

Tablet usage is still evolving but already tablets are proving to be a very important platform for newspapers.

Last year, 56 million tablets were sold and 120m are expected to be sold this year, with this figure due to hit 665m or 21 per cent of all Internet users by 2016, according to Gartner.

The report highlights that the opportunity for newspapers lies not just in the number of people opting to use tablet computers, but in how they use them.

For example:

  • Le Monde reports that reading times associated with tablet apps are as high as those of printed newspapers – average 25 minutes. This compares with five minutes typically spent reading newspapers on a desk or laptop.
  • US publications have found that subscriptions conversion and retention levels for eReaders are higher than for print products.
  • A German study found that older readers read faster on the iPad than in print.

The improved navigation offered by tablet apps greatly improves the reader’s experience and consequently, readers seem to use their tablets to read newspapers more often and for longer, which results in them being more willing to pay for content.

Wan-Ifra notes that this presents potential for newspapers to mine the greater use of their digital products and offers digital display advertisers a wider, more regular audience, encourages more people to pay and creates a critical mass of audience from which to  spin-off additional digital products.

Looking Ahead

Wan-Ifra notes that although digital readership of newspapers is growing at impressive rates, reading frequency and intensity remain relatively low. The organisation sees this as providing an opportunity for newspapers to focus on improving navigation and usability to encourage readers to visit more often, stay longer and view more pages.

As the report states: newspaper websites don’t need more content, they need more consumption.

Although much of the focus for innovation is placed on digital, the data provided in this report demonstrates that the vast majority of revenue still comes from print and thus, Wan-Ifra notes that news publishers must continue to invest in print.

Above all, the report confirms that the newspaper and news media industry is stronger than many people imagine.

June 10th Bray People

Bray People, People Newspapers Group, Channing House, Rowe Street, Wexford Tel: 053 9140100

Deputy Group Editor Jim Hayes jim.hayes@peoplenews.ie
Group Sports Editor Alan Aherne alan.aherne@peoplenews.ie
Advertising Manager Ann Jones ann.jones@peoplenews.ie
Producton Editor Toddy Walsh toddy.walsh@peoplenews.ie

June 10th Carlow People

Carlow People, People Newspaper Group, Channing House, Rowe Street, Wexford Tel: 053 9140100

Deputy Group Editor Jim Hayes jim.hayes@peoplenews.ie
Group Sports Editor Alan Aherne alan.aherne@peoplenews.ie
Advertising Manager Ann Jones ann.jones@peoplenews.ie
Producton Editor Toddy Walsh toddy.walsh@peoplenews.ie

 

June 10th Carlow Nationalist

Carlow Nationalist, Hanover House, Hanover, Carlow Tel: 059 9170100

Editor Conal O’Boyle news@carlow-nationalist.ie
Adv Manager Mike Moore mike.moore@carlow-nationalist.ie
Production Manager Michael Fingleton michael.fingleton@carlow-nationalist.ie

June 10th The Corkman

The Corkman, The Kerryman Group, Denny Street, Tralee, Co Kerry Tel: 066 7145500

Group Editor Declan Malone dmalone@kerryman.ie
Group Sports Editor Paul Brennan pbrennan@kerryman.ie
Advertising Manager Siobhan Murphy smurphy@kerryman.ie
Production Manager Tommy King tking@kerryman.ie

June 10th Drogheda Independent

Drogheda Independent, Drogheda Independent Group, 9 Shop Street, Drogheda, Co Louth Tel: 041 9876800

Group Editor John Mulligan jmulligan@drogheda-independent.ie
Group Sports Editor John Savage jsavage@drogheda-independent.ie
Commercial Manager Anita Boyle anitaboyle@drogheda-independent.ie
Production Manager Martin Pepper mpepper@drogheda-independent.ie

 

June 10th The Argus (Dundalk)

Dundalk Argus, Drogheda Independent Group, 9 Shop Street, Drogheda, Co Louth Tel: 041 9876800

Group Editor John Mulligan jmulligan@drogheda-independent.ie
Group Sports Editor John Savage jsavage@drogheda-independent.ie
Commercial Manager Anita Boyle anitaboyle@drogheda-independent.ie
Production Manager Martin Pepper mpepper@drogheda-independent.ie

June 10th Enniscorthy Guardian

Enniscorthy Guardian, People Newspaper Group, Channing House, Rowe Street, Wexford, Tel: 053 9140100

Deputy Group Editor Jim Hayes jim.hayes@peoplenews.ie
Group Sports Editor Alan Aherne alan.aherne@peoplenews.ie
Advertising Manager Ann Jones ann.jones@peoplenews.ie
Producton Editor Toddy Walsh toddy.walsh@peoplenews.ie

June 10th NNI Journalism Awards 2013 Announced

The 2013 NNI Journalism Awards will include four new categories, bringing the total number of categories that are open to entry to 19.

The four new categories are News Reporter of the Year, Foreign Coverage, News Analysis and Campaign of the Year.

Following a significant increase in entries last year, the judging panel has also been expanded this year. This year’s panel is made up of 16 experienced journalists, including four new members – Fiona Wynne, Heidee Martin, Ger Walsh and Ian Mallon.

Announcing the NNI Journalism Awards for 2013, NNI Chairman Matt Dempsey said “Last year’s entry was up 10 per cent on the first year and we expect an even higher level of entry this year.

“NNI newspapers employ over 2,000 editorial staff. Every day these talented journalists produce quality and diverse content. The main reason that people buy newspapers, visit newspaper websites, access e-papers and download newspaper apps is that nobody delivers content like newspaper journalists.

“When it comes to insight, depth, credibility, colour, carefully researched and expertly written news, analysis and opinion, nothing comes close to newspaper journalism and these awards allow us to celebrate the best of that journalism and the finest exponents of the craft,” concluded Mr Dempsey.

The 2013 categories that are open to entry are:

Regional Journalism of the Year

Feature Writer of the Year

Columnist/Commentator of the Year

Newspapers in Education Initiative/Supplement

Young Journalist of the Year

Sports Columnist of the Year

Sports Reporter of the Year

Business & Economics Journalist of the Year

Political Journalist of the Year

Showbiz Story of the Year

Critic of the Year

Scoop of the Year

Best Design & Presentation

Best Headline of the Year

Crime and Security Reporter of the Year

Foreign Coverage (new)

News Analysis (new)

News Reporter (new)

Campaign of the Year (new)

Special Awards

National Journalist of the Year (will be a winner of at least one other category)

Outstanding contribution to the Newspaper Industry

The 2013 judging panel:

Michael Brophy (Chairman), Chief Executive, Independent News & Media Northern Ireland

PJ Cunningham, former Deputy Editor, Sunday Tribune and Evening Herald

Michael Denieffe, Group Managing Editor, Independent Newspapers

Aine Hegarty, Editor, Irish Sunday Mirror

James Laffey, Editor, Western People

Mairead Lavery, Editor, Irish Country Living (part of Irish Farmers Journal) and Irish Country Magazine

Neil Leslie, Managing Editor, Sunday World

Ian Mallon, Operations Editor, Irish Independent and Independent.ie

Heidee Martin, Assistant Night Editor, Irish Daily Mail and Night Editor, Irish Mail on Sunday

Michael McNiffe, former Editor, The Irish Sun

Fintan O’Toole, Assistant Editor and Columnist, The Irish Times

Brenda Power, Columnist, Irish Daily Mail and The Sunday Times

Danny Smyth, Senior Deputy Editor, Irish Daily Star

Tim Vaughan, Editor, Irish Examiner

Michael Wolsey, Editorial Director, CNS & former Deputy Editor, Irish Independent

Ger Walsh, Chief Executive, Independent Newspapers Regional Newspapers

Fiona Wynne, Assistant Editor, The Irish Sun

Articles first published in an NNI title between 1 September 2012 and 31 August 2013 are eligible for entry. Full category and entry details are available on the NNI Journalism Awards website.

Entries can be made via the website between 17 June 2013 and 16 September 2013.

For updates follow us on Twitter @journoawards

For further information contact:

Ann Marie Lenihan

Tel: 0 1 668 9099 or Email: amlenihan@cullencommunications.ie

 

June 10th Evening Echo

Evening Echo, 5th Floor, City Quarter, Lapps Quay, Cork Tel: 021 4272722

Editor Maurice Gubbins maurice.gubbins@eecho.ie
Adv Manager Valerie Deane valerie.deane@eecho.ie
Producton Editor Eoghan Dinan eoghan.dinan@eecho.ie
Picture Editor Brian Lougheed brian.lougheed@eecho.ie

June 10th Fingal Independent

Fingal Independent, Drogheda Independent Group, 9 Shop Street, Drogheda, Co Louth Tel: 041 9876800

Group Editor John Mulligan jmulligan@drogheda-independent.ie
Group Sports Editor John Savage jsavage@drogheda-independent.ie
Commercial Manager Anita Boyle anitaboyle@drogheda-independent.ie
Production Manager Martin Pepper mpepper@drogheda-independent.ie

June 10th Gorey Guardian

Gorey Guardian, People Newspaper Group, Channing House, Rowe Street, Wexford Tel: 053 9140100

Deputy Group Editor Jim Hayes jim.hayes@peoplenews.ie
Group Sports Editor Alan Aherne alan.aherne@peoplenews.ie
Advertising Manager Ann Jones ann.jones@peoplenews.ie
Producton Editor Toddy Walsh toddy.walsh@peoplenews.ie

June 10th The Kerryman

The Kerryman Group, Denny Street, Tralee, Co. Kerry Tel: 066 7145500

Group Editor Declan Malone dmalone@kerryman.ie
Group Sports Editor Paul Brennan pbrennan@kerryman.ie
Advertising Manager Siobhan Murphy smurphy@kerryman.ie
Production Manager Tommy King tking@kerryman.ie

June 10th Kildare Nationalist

Kildare Nationalist, c/o Carlow Nationalist, Hanover House, Hanover, Carlow Tel:059 9170100

Editor Barbara Sheridan editor@kildare-nationalist.ie
Adv Manager Miek Moore news@carlow-nationalist.ie
Production Manager Michael Fingleton mike.moore@carlow-nationalist.ie

June 10th Laois Nationalist

Laois Nationalist, Coliseum Lane, Portlaoise Tel: 057 8670216

Editor Conal O’Boyle editor@laois-nationalist.ie
Adv Manager Mike Moore news@carlow-nationalist.ie
Production Manager Michael Fingleton mike.moore@carlow-nationalist.ie

June 10th Metro Herald

Metro Herald, 1st Floor, Independent House, 27-32 Talbot Street, Dublin 1

Editorial news@metroherald.ie
Display advertising sales@metroherald.ie
Metro Life Extra sales@metroherald.ie
Distribution distribution@metroherald.ie

June 10th New Ross Standard

New Ross Standard, People Newspaper Group, Channing House, Rowe Street, Wexford Tel: 053 9140100

Deputy Group Editor Jim Hayes jim.hayes@peoplenews.ie
Group Sports Editor Alan Aherne alan.aherne@peoplenews.ie
Advertising Manager Ann Jones ann.jones@peoplenews.ie
Producton Editor Toddy Walsh toddy.walsh@peoplenews.ie

June 10th Roscommon Herald

Roscommon Herald, St. Patrick Street, Boyle, Co. Roscommon Tel: 071 9662004

Editor Christina McHugh editor@roscommonherald.com
Adv Manager Claire Morgan claire.morgan@roscommonherald.com

June 10th The Sligo Champion

The Sligo Champion, Connacht House, Markievicz Road, Sligo Tel: 00353 719169222

Editor Jenny McCudden jennymccudden@sligochampion.ie
Sports Editor Leo Gray leogray@sligochampion.ie
Producton Editor Toddy Walsh toddy.walsh@peoplenews.ie

June 10th Waterford News & Star

Waterford News & Star, Gladstone House, Gladstone Street, Waterford Tel: 051 878787

CEO Murry McDonald murry@theecho.ie
Editor Mary France Ryan maryfrances.ryan@waterford-news.com
Adv Manager Ray Mahon ray@theecho.ie
Production Manager Michelle Tracey mtreacy@theecho.ie

June 10th Western People

Western People, Tone Street, Ballina, Co Mayo Tel: 096 60900

Editor James Laffey james.laffey@westernpeople.com
Adv Manager David Dwane david.dwane@westernpeople.ie
Production Manager Laura Lynch Laura.Lynch@westernpeople.ie
Content Editor Derek O’Flaherty derek.oflaherty@westernpeople.com

June 10th Wexford Echo

Wexford Echo, Slaney Place, Enniscorthy, Co Wexford Tel: 053 9259000

CEO Murry McDonald murry@theecho.ie
Editor Tom Mooney editor@theecho.ie
Adv Manager Ray Mahon ray@theecho.ie
Production Manager Michelle Treacy mtreacy@theecho.ie

June 10th Wexford People

Wexford People, People Newspapers Group, Channing House, Rowe Street, Wexford Tel: 053 9140100

Deputy Group Editor Jim Hayes jim.hayes@peoplenews.ie
Group Sports Editor Alan Aherne alan.aherne@peoplenews.ie
Advertising Manager Ann Jones ann.jones@peoplenews.ie
Producton Editor Toddy Walsh toddy.walsh@peoplenews.ie

June 10th Wicklow People

Wicklow People, People Newspaper Group, Channing House, Rowe Street, Wexford

Tel: 053 914 1100

Deputy Group Editor Jim Hayes jim.hayes@peoplenews.ie
Group Sports Editor Alan Aherne alan.aherne@peoplenews.ie
Advertising Manager Ann Jones ann.jones@peoplenews.ie
Producton Editor Toddy Walsh toddy.walsh@peoplenews.ie

June 6th Four out of five adults in Ireland read newspapers regularly

June 6th NNI Press Pass Newspapers in the classroom promote literacy

June 5th NNI Journalism Awards – Celebrating outstanding original journalism

June 5th Local and Regional Member Titles Footer Links

June 5th NNI member titles Footer list and links

May 31st Irish Independent

Circulation (July-December 2013): 117,361

Readership (JNRS 2013): 572,000 (print only); 666,000 (print & online)

Address:

Independent House

27-32 Talbot Street

Dublin 1

Tel: 01 705 5425

Fax: 01 705 5498

Contact:

Karen Preston, Group Advertisement Director, Email: kpreston@independent.ie

Mechanical Data:

Column Length: 330mm

Column Width:

1 Column: 40mm

2 Column: 83mm

3 Column: 126mm

4 Column: 169mm

5 Column: 212mm

6 Column: 255mm

Technical Specifications:

Technical specifications mono and colour for all publications can be found here.

Copy Receipt:

Electronic copy: QuickCut only

For further copy information contact:

Declan Maguire, Tel: 01 7055841

May 31st Irish Examiner

Circulation (July-December 2013): 37,009
Readership (JNRS 2013): 215,000 (print only); 229,000 (print & online)

Address:

Irish Examiner Ltd
Linn Dubh
Assumption Road
Blackpool, Cork

Tel: 021 4272722
Fax: 021 4271017

Dublin Office:

80 Harcourt Street,
Dublin 2
Tel: 01 605 6300
Fax: 01 605 6305

Contact:

Aidan Forde, Advertising Manager: aidan.forde@examiner.ie

Paul Kelly, National Agency Advertising, Tel: 01 605 6312, Email: paul.kelly@examiner.ie
Anne Berot, National Agency Advertising,Tel: 01 6056314, Email: anne.berot@examiner.ie
Ger Duggan, Display Advertising Manager, Email: ger.duggan@examiner.ie

Mechanical Data:

Page Type Area: 520 x 337 mm
Column Length: 520mm
Column Width: 39.5mm
Columns to Page: 8
Column Widths:
1 Column: 39.5mm
2 Columns: 82.0mm
3 Columns: 124.5mm
4 Columns: 167.0mm
5 Columns: 209.5mm
6 Columns: 252.0mm
7 Columns: 294.5mm
8 Columns: 337.0mm

Deadline:

Page 1
3 days in advance
ROP
3 p.m. previous day

Printing Data:

ISDN number: 00 353 21 4851900
FTP Server available
Formats accepted: Quickcut, eps (with fonts inc.)
A.D.S. 00 353 21 4851900
Colour space CMYK/ Resolution 150dpi (colour & greyscale)
Tel: 00 353 21 4802121

May 31st The Irish Times

Circulation (July-Dec 2013): 82,059
Readership (JNRS 2013): 314,000 (print only); 385,000 (print & digital)

Address:

The Irish Times Ltd
The Irish Times Building
24-28 Tara Street
Dublin 2

Tel: 01 675 8585
Fax: 01 675 8002/3/4

Contact:

Eimear Moran, Email: emoran@irishtimes.com

Deadlines:

2 days preceding printing requirements

3 days for supplements

Printing Data:

Please see complete production information here.

Copy Instructions:

Copy Control – Advertising Department
The Irish Times Ltd
The Irish Times Building
24-28 Tara Street
Dublin 2
Tel: 00 353 1 675 8612 or 675 8694
Fax: 00 353 1 675 8024
Email: copycontrol@irish-times.ie

May 31st Irish Daily Star

Circulation (July – December 2013): 64,746

Readership (JNRS 2013): 349,000 (print only); 353,000 (print & online)

Address:

Irish Daily Star

Independent House

27-32 Talbot Street

Dublin 1

Tel: 01 490 1228

Fax: 01 490 7425

Contact:

Andrew McDermott, Tel: 01 884 8914

Mechanical Data:

Page Type Area: 267 x 333mm

Columns to Page: 7

Column Length: 341mm

Column Width:

Col 1: 36mm

Cols 2: 74mm

Cols 3: 113mm

Cols 4: 151mm

Cols 5: 190mm

Cols 6: 228mm

Cols 7: 267mm

Half Page: 170mm x 267mm (7 cols)

Quarter Page: 170mm x 113mm (3 cols)

Mechanical Data Star Time:

Page Type Area: 210 x 297mm (A4) 3mm bleed/10mm trim

Half Page Vertical 270mm x 90mm

Half Page Landscape: 130mm x 180mm

Copy Instructions:

All ad copy should be accompanies by copy instructions, this also includes repeat instructions.

Fax: +353 1 490 7425

Copy Email: keith.murphy@thestar.ie

All ad copy must be sent via Quickcut or as an ADS file. If you have a problem providing one of the above formats, there are designates clearing houses that will convert your copy and send it to us as we do not accept live Quark files with fonts and images.

Alternatively, we will accept an Illustrator eps saved as version 6 with fonts outlined; a Photoshop eps saved as CMYK/Greyscale at 200 dpi with no jpeg encoding; a Quark EPS, making sure all fonts are embedded. Any image placed in any of these file formats should be saved as CMYK/Greyscale and not exceed 200 dpi, keeping the file size to a minimum. We cannot accept LZW compression on bitmap tiff files or jpegs. All colour ads should be accompanied by a colour proof for printing reference.

May 31st The Herald

Circulation (July- Dec 2013): 56,119

Readership (JNRS 2013): 299,000 (print only); 303,000 (print & online)

Address:

Independent House
27-32 Talbot Street
Dublin 1
Tel: 01 705 5425
Fax: 01 705 5498

Contact:

Karen Preston, Group Advertisement Director, Email: kpreston@independent.ie

Mechanical Data:

Page Type Area: 255 x 330mm
Column Length: 330mm
Column Width: 1 Column 40mm
2 Column 83mm
3 Column 126mm
4 Column 169mm
5 Column 212mm
6 Column 255mm

Technical Specifications:

Mono and colour for all publications can be found on our web site: www.independent.ie/adspec

Copy Receipt:

Electronic copy: QuickCut only

For further copy information contact:

Declan Maguire, Tel: 01 7055841

May 31st Sunday Independent

Circulation (July-Dec 2013): 229,382
Readership (JNRS 2013): 924,000 (print only); 962,000 (print & online)

Address:

Independent House
27-32 Talbot Street
Dublin 1

Tel: 01 705 5425
Fax: 01 705 5497

Contact:

Karen Preston, Group Advertising Director, Email: kpreston@independent.ie

Mechanical Data:

Page Type Area: 340 x 530
Column Length: 530mm
Column Width: 1 Column: 40mm
2 Columns: 83mm
3 Columns: 126mm
4 Columns: 169mm
5 Columns: 212mm
6 Columns: 255mm
7 Columns: 298mm
8 Columns: 340mm
Columns to Page: 8

Technical Specifications:

Technical specifications mono and colour for all publications can be found on our web site;
http://www.independent.ie/adspec

Copy Receipt:

Electronic copy: Quick cut only

For further Copy Information Contact:

Declan Maguire, Tel: 01 705 5841

May 31st Sunday World

Circulation (July-Dec 2013): 208,281
Readership (JNRS 2013): 736,000 (printed only); 740,000 (printed & online)

Address:

5th Floor
Independent House
27-32 Talbot Street
Dublin 1
Tel: 01 884 9000
Fax: 01 884 9001
E-mail: firstname.surname@sundayworld.com

Contact:

Mairead Kearns, Advertising Director: Email: mairead.kearns@sundayworld.com

Mechanical Data:

Page Type Area: 269 x 336mm
Column Length: 336mm
Column Width: 1 Column: 35mm
2 Columns: 74mm
3 Columns: 113mm
4 Columns: 152mm
5 Columns: 191mm
6 Columns: 230mm
7 Columns: 269mm

Pre-print: Wednesday, 5pm

ROP: Friday Noon

Printing Data:

Screen: 85

All Adverts must be supplied digitally.
http://www.unison.ie/adspec/index.shtml

May 31st Sunday Business Post

Circulation (July-December 2013): 34,322
Readership (JNRS 2013): 135,000 (print only); 143,000 (print & online)

Address:

Post Publications Ltd
Hambledon House

19/26 Pembroke Street Lower

Dublin 2

Tel: 01 602 6000
Fax: 01 679 6283

Mechanical Data:

Page Type Area: 540 x 340mm
Column Length: 540 mm
Column Width: 1 Column: 39mm
2 Columns: 83mm
3 Columns: 125mm
4 Columns: 168mm
5 Columns: 211mm
6 Columns: 254mm
7 Columns: 297mm
8 Columns: 340mm

Deadlines:

Four days preceding publication date

Printing Data:
Advertising copy will be accepted by ISDN LINE, QUICKCUT or on COMPACT DISC,
in the following software ADOBE PHOTOSHOP CS and below, ADOBE ILLUSTRATOR CS and below, QUARK XPRESS 6.5 down to 5, 3B2

May 31st Irish Mail on Sunday

Circulation (July-December 2013): 102,217

Readership (JNRS 2013) 353,000 (printed only); 359,000 (printed & online)

Address:

Irish Mail on Sunday
3rd floor, Embassey House
Herbert Park Lane
Ballsbridge
Dublin 4

Tel: 01 637 5800
Fax: 01 637 5940

Contact:

Karl Byrne,  Head of Sales, Email: karl.byrne@assocnews.ie Tel: 01 6375916

Mechanical Data:

Page Type Area: 360 x 268mm
Column Length: 360mm
Column Widths:
1 Column:35mm
2 Columns: 74mm
3 Columns: 112mm
4 Columns: 151mm
5 Columns: 190mm
6 Columns: 229mm
7 Columns: 268mm

Deadlines:TVWeek – Tuesday prior to publishing date

May 31st Irish Farmers Journal

Circulation (July-December 2013): 70,496
Readership (JNRS 2013): 259,000 (print only); 260,000 (print & online)

Address:

Irish Farm Centre
Bluebell
Dublin 12
Tel: 01 419 9555
Fax: 01 450 4297

Contact

advert@farmersjournal.ie

Siobhan Foster, Tel: 01 4199556  Email: sfoster@farmersjournal.ie

Mechanical Data:

Page Type Area: 360 x 262mm
Column Depth:360mm
News & Features Pages 6 columns (40mm per single column)Classified Pages – 7 Columns (34mm per single column)

Note: All pages have 4.2mm inter column gutter

Printer web offset litho: 85 screen

Deadlines: 1 week prior to publication date

All advertising copy must be supplied by email preferably or by post to Advertising Department, Irish Farmers Journal, Irish Farm Centre, Bluebell, Dublin 12.

Further information can be found at:

http://www.farmersjournal.ie/advertise/index.shtml

May 31st Irish Sun

Circulation (July-December 2013): 63,535 (Monday – Saturday) 57,304 (Sunday)
Readership (JNRS 2013): 344,000 (print only Monday – Saturday); 349,000 (print & online Monday – Saturday); 266,000 (print only Sunday); 268,000 (print & online Sunday)

Address:

4th Floor
Bishop’s Square
Redmond’s Hill
Dublin 2
Tel: 01 479 2555
Fax: 01 479 2554
Email: firstname.lastname@newsireland.com

Contact:

David Monaghan, Advertisement Manager, Email. david.monaghan@newsireland.com

Ciaran Flynn, Advertising Production Manager, Email ciaran.flynn@newsireland.com

Mechanical Data:

Page Type Area:338 x 264 mm
Column Length:264 mm
Column Width:34 mm
Columns to Page:7 columns

Preferred option:  Quickcut

Client has access to NI mechanical specification.  Ad is guaranteed to be correct size and specification (minimum font sizes, line width, max ink coverage, no spot colour etc.) Colour ads are checked against NI print requirements.  Copy should be correct specification, although a visual check is still required (too dark, too light? Etc).  All fonts are embedded.  Quickcut software and transmission costs met by client.

Second option:  Typeform

Copy is guaranteed to be correct specification with contract proof available if required. Typeform service charge to client.

Third option:  PDF via email or ISDN

Client should use correct profiles. To find our profiles log on www.niadhelp.com and down load profiles. It will also give you a guideline on how to down load them into your system. However, we will convert ALL files to our profile unless the customer has definitely used our profile and requested we do not convert.  There may be a slight colour shift and the client must be made aware of this.

Client must embed fonts when mailing the PDF and supply a fax proof PDF files which cannot be automatically processed (e.g. for missing fonts) will be refused.  Cheap method but carries no guarantees – client has responsibility for quality. All files must be supplied CMYK and no spot colour to be used When adverts come in as pdf’s make sure that the ad size is the same size as the Document. We do not except pdf’s with crop marks, registration marks or white space around the advert.

Forth option: ‘Open’ files via email or ISDN

Client sends Quark Xpress document plus graphics (as EPS, JPEG or TIFF)  Client must supply a fax proof.  We will substitute nearest NI fonts to try and match fax copy.  No guarantee of an exact match.  We will ensure correct specification.  Limited service.  There are only 3 staff and these jobs are time-consuming – deadlines must be considered.

Profiles

When you download profiles you must insert them into your hard drive.
Profiles go:        Hard drive – system folder – colorsync profile
Settings go:       Hard drive – System folder – Application support – Adobe Color – settings.

List of e-mail addresses

DubAd Home                     dubadhome@newsireland.com
DubAd Appointments          dubadappointments@newsireland.com
DubAd SUN                       dubadsun@newsireland.com
DubAd NOW                      dubadnow@newsireland.com
DubAd Sunday Times         dubadstimes@newsireland.com
DubAd Driving                    dubaddriving@newsireland.com
DubAd Production              dubadprod@newsireland.com

Further information can be found at: www.niadhelp.ie

 

May 31st Irish Daily Mirror

Circulation (ABC July-December 2013): 52,165

Readership (JNRS 2013): 255,000 (print only); 262,000 (print & online)

Address:

Park House
191 – 197 North Circular Road
Dublin 7
Phone:01 868 8610
Fax: 01 868 8612

Contact:

Maria Scannell, Advertising Manager, Email: maria.scannell@irishmirror.ie
Adam Morrison, Production Supervisor: Email: adam.morrison@mgn.co.uk

Mechanical Data:

Page Type Area:340 x 265 mm
Column Length:340 mm
Column Width:35 mm
Columns to Page: 7 columns

Further information can be found at:

www.irishmirror.ie

May 31st Irish Sunday Mirror

Circulation (ABC July-December 2013): 38,104

Readership (JNRS 2013): 160,000 (print only); 162,000 (print & online)

Address:

Park House
191-197 North Circular Road
Dublin 7
Phone:01 868 8617
Fax: 01 868 8612

Contact:

Advertising Manager: Maria Scannell, Email: maria.scannell@irishmirror.ie
Production Supervisor: Adam Morrison, Email: adam.morrison@mgn.co.uk

Mechanical Data:

Page Type Area:340 x 265 mm
Column Length:340 mm
Column Width:35 mm
Columns to Page: 7 columns

Further information can be found at:

www.irishmirror.ie

May 31st Irish Daily Mail

Circulation (July-December 2013): 50,054

Readership (JNRS 2013) 203,000 (print only); 229,000 (print & online)

Address:

3rd Floor
Embassey House
Ballsbridge
Dublin 4.
Tel: 01 6375800
Fax: 01 6375940

Contact:

Karl Byrne, Head of Sales, Email: karl.byrne@assocnews.ie Tel: 01 6375916

Mechanical Data:


Page Type Area:
Column Length: 268mm
Column Width: 35mm
2 Columns: 74mm
3 Columns: 112mm
4 Columns: 151mm
5 Columns: 190mm
6 Columns: 229mm
7 Columns: 268mm

 

May 30th Get Involved 2013

Get Involved is a local community initiative developed by NNI Local & Regional and the Regional Newspapers and Printers Association of Ireland (RNPAI). Through Get Involved local newspapers will lead and drive voluntary projects with the aim of enhancing pride within local communities all over Ireland.

Local newspapers are in a great position to co-ordinate voluntary projects and have communities’ best interests at heart. Once local newspapers have selected their chosen projects these projects will receive assistance from the local paper, including free advertising and coverage.

The projects start in early May and must be completed by the first week in August. A national competition will see projects compete against one another. Judging will commence in early August and will be completed by a panel chaired by the renowned architect and environmentalist Duncan Stewart. An awards ceremony will be held on Thursday September 12th 2013 in Áras an Uactaráin where president Michael D Higgins will announce the winners.

Find out more here.

May 30th Press Pass – How To Register

All Transition Year classes in Ireland are eligible to register for Press Pass.

You can register your school to take part in the 2013 programme here.

When registering please make sure that the individual you list as the main contact person will be available in the run up to and during the period of Press Pass.

Press Pass runs for a two week period during which registered classes will receive a guidebook, newspapers and access to online resources, all free of charge.

Following this period registered schools will have the opportunity to enter students into the national Press Pass writing competition. Entrants can enter work in a range of categories:

  • Features
  • Sport
  • News
  • Comment/Opinion
  • Photojournalism

Winners will be announced at a ceremony in Dublin in spring 2014. The inaugural Press Pass awards ceremony was attended by An Taoiseach, Enda Kenny who presented the awards to students.

May 29th Printing Press Visit, 22-05-13

We visited Independent Newspapers’s printing press in Citywest on May 22nd. It was a very interesting visit during which we learned just how much time and effort (plus enormous reels of paper and giant vats of ink) go into printing our newspapers every day.

You can see some of the photos from the trip below. Click to open the gallery. 

May 29th Press Works Infographic

You can download our ‘Press Works’ infographic here. This infographic provides information about newspaper readership and other key data that might come in handy when you are thinking about newspaper advertising.

May 28th The Sunday Times

Circulation (July-Dec 2013): 92643
Readership (JNRS 2013): 387,000 (printed only); 411,000 (print & online)

Address:

News UK & Ireland Ltd
4th Floor
Bishops Square
Redmond’s Hill
Dublin 2

Tel: 01 479 2555
Fax: 01 479 2554

Contact:

David Monaghan, Advertisement Manager, Email: david.monaghan@newsireland.com

Ciaran Flynn, Production Manager, Tel: 01 479 2566

Melissa O’ Neill, Tel: 01 479 2544

Fax: 01 479 2567

ISDN: + 353 (0)1 475 1577

Mechanical Data:

Broadsheet sections: Main news, Business, Money (& appointments), Sport, News Review
Page Type Area: 540 x 343 mm
Double Page Spread (Full): 540 x 711 mm
Double Page Spread (Split): 540 x 355 mm
1/2 Page (Horizontal): 270 x 343 mm
1/2 Page (Vertical): 540 x 169 mm
1/4 Page: 270 x 169 mm

Travel, InGear & Home Sections:
Page Type Area: 338mm x 264mm
1/2 Page Horizontal: 169mm x 264mm          1/2 Page Vertical: 338 x 130mm
1/4 Page: 169 x 130mm

Copy Supply Guidelines – Dublin Please see www.niadhelp.com for further details

These guidelines are for NEWSPAPER TITLES ONLY.
All magazine copy for CULTURE, SUNDAY TIMES MAGAZINE and STYLE must be supplied through Quickcut or Typeform

Preferred option:  Quickcut

Client has access to NI mechanical specification.  Ad is guaranteed to be correct size and specification (minimum font sizes, line width, max ink coverage, no spot colour etc.) Colour ads are checked against NI print requirements.  Copy should be correct specification, although a visual check is still required (too dark, too light? Etc).  All fonts are embedded.  Quickcut software and transmission costs met by client.

Second option:  Typeform

Copy is guaranteed to be correct specification with contract proof available if required. Typeform service charge to client.

Third option:  PDF via email or ISDN

Client should use correct profiles. To find our profiles log on www.niadhelp.com and down load profiles. It will also give you a guideline on how to down load them into your system. However, we will convert ALL files to our profile unless the customer has definitely used our profile and requested we do not convert.  There may be a slight colour shift and the client must be made aware of this.

Client must embed fonts when mailing the PDF and supply a fax proof PDF files which cannot be automatically processed (e.g. for missing fonts) will be refused.  Cheap method but carries no guarantees – client has responsibility for quality. All files must be supplied CMYK and no spot colour to be used When adverts come in as pdf’s make sure that the ad size is the same size as the Document. We do not except pdf’s with crop marks, registration marks or white space around the advert.

Forth option: ‘Open’ files via email or ISDN

Client sends Quark Xpress document plus graphics (as EPS, JPEG or TIFF)  Client must supply a fax proof.  We will substitute nearest NI fonts to try and match fax copy.  No guarantee of an exact match.  We will ensure correct specification.  Limited service.  There are only 3 staff and these jobs are time-consuming – deadlines must be considered.

Profiles

When you download profiles you must insert them into your hard drive.
Profiles go:        Hard drive – system folder – colorsync profile
Settings go:       Hard drive – System folder – Application support – Adobe Color – settings.

List of e-mail addresses

DubAd Home                     dubadhome@newsireland.com
DubAd Appointments          dubadappointments@newsireland.com
DubAd SUN                       dubadsun@newsireland.com
DubAd NOW                      dubadnow@newsireland.com
DubAd Sunday Times         dubadstimes@newsireland.com
DubAd Driving                    dubaddriving@newsireland.com
DubAd Production              dubadprod@newsireland.com

Further information can be found at:  www.niadhelp.com

 

May 23rd POP Print Plant Visit

Thanks to all of you who made it to our tour of Independent Newspapers’s printing plant in Citywest yesterday. It was a very interesting tour that highlighted just how much work goes into ensuring that every newspaper is printed as it should be.

Here are a few images from the tour. Click to open the gallery.

As a first time visitor myself, I found that the sheer scale of operations was very impressive, from the huge reels of paper to the enormous ink tanks. Throughout the plant, everything is super-sized to ensure that thousands of newspapers and specialist supplements can be printed every day.

And it’s not just the size of operations that impressed me, great attention to detail was evident. We saw first hand how colours are checked throughout the printing process to ensure that every image and brand colour prints correctly.

While we were at the plant The Herald and Weekend magazine were both being printed. We saw the publications coming off the presses and flying around the mail room. You can see a few highlights in the photo gallery above.

The next POP event is already in the works. We’ll be holding a day-long planning competition in August. We’re currently finalising the date and venue and we’ll be in touch with all the details within the next two weeks.

Bye for now!

Anna

May 23rd POP Print Plant Tour

Thanks to all of you who made it to our tour of Independent Newspapers’s printing plant in Citywest yesterday. It was a very interesting tour that highlighted just how much work goes into ensuring that every newspaper is printed as it should be.

As a first time visitor myself, I found that the sheer scale of operations was very impressive, from the huge reels of paper to the enormous ink tanks. Throughout the plant, everything is super-sized to ensure that thousands of newspapers and specialist supplements can be printed every day.

And it’s not just the size of operations that impressed me, great attention to detail was evident. We saw first hand how colours are checked throughout the printing process to ensure that every image and brand colour prints correctly.

While we were at the plant The Herald and Weekend magazine were both being printed. We saw the publications coming off the presses and flying around the mail room. You can see a few highlights in the photo gallery here.

The next POP event is already in the works. We’ll be holding a day-long planning competition in August. We’re currently finalising the date and venue and we’ll be in touch with all the details within the next few weeks.

May 1st 2012 JNRS – Readership

Daily Titles Figures (,000) Percentage
Irish Independent 521 14.50%
The Irish Times 321 8.90%
Irish Examiner 189 5.30%
Irish Daily Star 360 10.00%
Irish Daily Mirror 223 6.20%
Irish Sun 306 8.50%
Irish Daily Mail 184 5.10%
Evening Titles Figures (,000) Percentage
Evening Herald 250 7.00%
Sunday Titles Figures (,000) Percentage
Sunday Independent 905 25.20%
Sunday World 801 22.30%
Sunday Business Post 140 3.90%
The Sunday Times 380 10.60%
Irish Sunday Mirror 195 5.40%
Irish Mail on Sunday 337 9.40%
Other Titles Figures (,000) Percentage
Irish Farmers Journal 237 6.60%

The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the print media in Ireland.

It is Ireland’s largest random probability survey, with a sample of 7,000. It contains a vast amount of information on demographics and make up of the population.

For information on how to access the complete set of JNRS data through Telmar software please contact Anna Clarke  Email:aclarke@cullencommunications.ie

May 1st July – December 2012 Circulation

July – December 2012 Circulation
July – December 2012
Daily Titles
Irish Independent 123,981
Irish Examiner 39,555
The Irish Times 88,356
Irish Daily Star 70,877
Irish Daily Mirror 56,696
The Irish Sun 69,510
The Irish Daily Mail 50,014
Total Daily 498,989
Sunday Titles
Sunday Independent 237,185
Sunday World 217,141
The Sunday Business Post 39,416
Irish Sunday Mirror 40,667
The Sunday Times 100,721
The Irish Mail on Sunday 109,129
The Irish Sun (Sunday) 65,032
Total Sunday 809,291
Evening Titles
Evening Herald 58,292
Total Evening 58,292
Other Titles
Irish Farmers Journal 70,301
Total Other 70,301

April 30th Advertising

Advertising is the life blood of media and NNI opposes the introduction of advertising restrictions on particular products or goods.

The industry actively participates in the self regulatory model governing advertising and subscribes to various advertising codes.  We believe this is the most effective means of ensuring responsible advertising.

April 30th January – December 2012 Advertising Revenue

January – December 2012 January – December 2011 Difference % Difference
Agency Advertising Revenue 102,579,949 115,259,917 -12,679,968 -11%
Direct Advertising Revenue 64,982,395 62,763,709 2,218,686 4%
Grand Total 167,562,344 178,023,626 -10,461,282 -6%

NNI collects advertising revenue directly from member publishers. All totals listed here include print and digital advertising revenue on all platforms that bare a national newspaper brand.

April 30th NNI’s Position On Copyright

To satisfy on-going customer demands, changing reading habits and to serve readers on a multitude of platforms, Irish publishers continue to invest in new technologies and innovative delivery methods whilst maintaining investment in quality content.  Meanwhile, as with publishers across the world, they are working to develop paid-for offerings in the digital environment

NNI believes that at a time when the Internet is too often characterised by free, unauthorised content, it is more important than ever that effective copyright protection and enforcement exists. This protection and enforcement will allow publishers to continue to invest in providing professional news content on all platforms.

The Irish legal and policy framework should ensure that the future of newspaper is not undermined by any new exceptions or by a lower level of protection of publishers’ rights.

March 27th

NNI collects advertising revenue figures from member publishers every quarter. On the half year and at year end the figures collected for that six/twelve month period are verified with the relevant advertising agencies. The verified figures are published here in the form of an agency league table.

March 15th Three Ireland Wins Inaugural NNI Press Advertiser of the Year

Telecoms company Three was named NNI Press Advertiser of the Year for 2012, a new award created to celebrate those advertisers who embrace innovation and creativity in their newspaper advertising strategies.

The shortlist for this award was created through nomination from NNI national newspapers and the winner was chosen by Ms Yvonne Tuohy, lecturer in DIT and consultant.

Three beat off stiff competitions from six other advertisers who were nominated for the award this year. They were Sky, Audi, Renault, SuperValu (Musgraves), National Lottery, E-Mobile/Eircom.

March 15th Glittering Celebration of Newspaper Advertising

The newspaper and advertising communities turned out on Thursday night for a fantastic celebration of press adverts led by MC Brendan O’Connor.

March 15th All the Winners and Highly Commended Ads Announced

OVERALL NNI PRESS AD OF THE YEAR

‘Volkswagen Resale Value’ by Owens DDB / MediaCom for Volkswagen

What judges Mark Lewis & Matt Fitch (BBH London) said:

“First of all, this is a purely newspaper ad – it wouldn’t work in any other medium. It’s really simple, really smart and it works on multiple levels. At the end of the day it’s a gag, a joke, but it succeeds in getting across a very serious point about the re-sale value of your car.

There isn’t an ounce of fat on this ad, it’s pared right down to the bare minimum yet it’s still got the brand all over it. They could have turned this into an instruction manual but they didn’t – and the results are very smart.

We’d love to have done this ad and if we had, we would definitely be entering it inCannes, it’s really that good. Maybe the best thing we can say about this ad, though, is that it’s right up there with the classic VW print ads – it definitely reaches that benchmark, and that is very high praise.”

BEST COPYWRITING

‘The Fools’ by Brand Artillery + Leo Burnett / Mediaworks for Glasnevin Trust

What the judges said:

“We know this ad must have been a lot of fun to write because it’s a lot of fun to read. It takes something that’s normally dull and boring and dead (literally) and manages to create excitement and life around it, that’s no mean feat. This ad sets the tone for the experience and hopefully the tour lives up to the promise of this really well-written ad.”

Highly Commended

‘Audi Quattro Christmas’ by Cawley Nea TBWA / MediaCom for AudiIreland

‘Progress’ by DDFH&B / Mindshare for the Jack & Jill Foundation

BEST ART DIRECTION

‘Volkswagen Resale Value’ by Owens DDB / MediaCom for Volkswagen

What the judges said:

“First of all, this is a purely newspaper ad – it wouldn’t work in any other medium. It’s really simple, really smart and it works on multiple levels. At the end of the day it’s a gag, a joke, but it succeeds in getting across a very serious point about the re-sale value of your car.

There isn’t an ounce of fat on this ad, it’s pared right down to the bare minimum yet it’s still got the brand all over it. They could have turned this into an instruction manual but they didn’t – and the results are very smart.

We’d love to have done this ad and if we had, we would definitely be entering it inCannes, it’s really that good. Maybe the best thing we can say about this ad, though, is that it’s right up there with the classic VW print ads – it definitely reaches that benchmark, and that is very high praise.”

Highly Commended

‘Playground’ by DDFH&B / Mediavest forDublinCity Council

‘Spay Drive’ by Rothco for the ISPCA

‘Justice Undone’ by Publicis / Mediavest for TG4

‘Audi Quattro Christmas’ by Cawley Nea TBWA / MediaCom for AudiIreland

BEST MEDIA

‘Justice Undone’ by Publicis Dublin / Mediavest for TG4

What the judges said:

“This ad is devastatingly simple and that’s the whole point. It brings the symbols of justice and liberty to life, these hugely iconic ideals, and has them destroy themselves in the most brutal way. It’s an intriguing concept and something that really makes you want to watch this show. The layout of the ad is perfect too, with the statue on the left and the brooding expanse of clouds adding a real epic-ness to the execution.”

Highly Commended

‘Second Helping’ by Publicis / Mediavest for TG4

‘Bourne Back Page Takeover’ by Bonfire / MediaCom for Universal Pictures

BEST RETAIL

‘Every Day’ by DDFH&B / Starcom for the National Lottery

What the judges said:

“This is a really well art-directed campaign, right down to the detail of the typography for the different days. You get what it’s telling you immediately, that’s the point. And they haven’t fallen into the trap of showing what you could win; these are all about which days you can play and win. Very nicely done.”

BEST B2B

‘Sharks’ by Ogilvy & Mather / Mindshare for Ogilvy & Mather

What the judges said:

“This ad takes a well-known idiom and brings it to life, as a concept it could not be simpler. It’s beautifully clean though, in fact it’s more like art than advertising. It’s also very bold and cocky, at its heart it’s a boast and we love that – they’re dead right to boast about being the best. And what better way for a creative agency to advertise its creativity than with a really creative execution?!”

BEST FINANCIAL

‘Classified Takeover’ by H+A Marketing & PR / Carat for Laya Healthcare

What the judges said:

“We appreciate the effort and time and craft it took to make this ad. They have cleverly got a lot of different information on the page in a way that draws the reader in and provides genuine insight into the brand. In effect there are 40 ads in one going on here, and wherever you go to on the page you get something of value about the brand.”

BEST CONSUMER DURABLES

‘Volkswagen Resale Value’ by Owens DDB / MediaCom for Volkswagen

What the judges said:

“First of all, this is a purely newspaper ad – it wouldn’t work in any other medium. It’s really simple, really smart and it works on multiple levels. At the end of the day it’s a gag, a joke, but it succeeds in getting across a very serious point about the re-sale value of your car.

There isn’t an ounce of fat on this ad, it’s pared right down to the bare minimum yet it’s still got the brand all over it. They could have turned this into an instruction manual but they didn’t – and the results are very smart.

We’d love to have done this ad and if we had, we would definitely be entering it inCannes, it’s really that good. Maybe the best thing we can say about this ad, though, is that it’s right up there with the classic VW print ads – it definitely reaches that benchmark, and that is very high praise.”

Highly Commended

‘Audi Quattro Christmas’ by Cawley Nea TBWA / MediaCom for AudiIreland

BEST FMCG

‘Pint Pass’ by Irish International / Carat for Guinness 

What the judges said:

“Another very clean, very simple execution. In terms of the brief, the rugby connection comes across straight away through the image and the line. It works on two levels actually, it’s not just a great branding piece but also a great sponsorship piece. It also has that little reward for the consumer to smile about. One other point – they’ve managed to show a pint without showing a pint. Whoever took the decision not to draw in the lines of the pint glass? That was a good decision.”

Highly Commended

‘Tastes Like’ by Atomic / Mindshare for HB

‘It’s Ours’ by Boys and Girls / Vizeum for Power’s Whiskey

‘Birthday Ad’ by irisLondon/ Universal McCann for Jack Daniel’s

NNI BEST LOCAL & REGIONAL

‘Cowboy’ by Owens DDB / MediaCom for Skoda Ireland

What the judges said:

“A really likeable piece of work, the cowboy has a great look and we loved the grit and the ‘tache, it all puts a smile on your face even before you take a closer look. This ad has a typical Skoda sense of humour and it works very well.”

Highly Commended

Simply M&S Wrap by RKCR Y&R / Kick Communications for Marks & Spencer

BEST PUBLIC INTEREST & INFORMATION

‘Be Smart Scar’ by McCann Dublin / Clear Blue Water for the HSA

What the judges said:

“We’ve seen a lot of scar executions done in a lot of different ways – but never one like this. So straight away it’s got stand-out. Instead of using emotion and making it a very soft appeal, they’ve used very hard-headed, profit-and-loss imagery that any businessman would relate to. There’s a surprising coldness to the ad that really hooks you.”

Highly Commended

‘Playground’ by DDFH&B / Mediavest forDublinCity Council

BEST CHARITY

‘Heartbroken Santa’ by Ogilvy & Mather / Mindshare for the ISPCC

What the judges said:

“This is a stunningly well-written ad, the copy is so inviting and then the revelation that it’s about children (and not, say, the homeless) is so unexpected, it just catches you off guard. You can’t read this ad without feeling a pang of emotion and a desire to help – that’s what the best charity ads do, and this one is right up there with the very best.”

Highly Commended

‘Charity Head Shave’ by Rothco / Clear Blue Water for the ISPCA

‘Spay Drive’ by Rothco, also for the ISPCA

‘Progress’ by DDFH&B / Mindshare for the Jack & Jill Foundation

NNI PRESS ADVERTISER OF THE YEAR

Three Mobile

Shortlisted: Audi; e-Mobile / eircom; The National Lottery; Renault; Sky; Super Valu/Musgraves

NNI PRESS AGENCY OF THE YEAR

Carat

Shortlisted: Initiative; MediaCom; Mediaworks; Mediavest; Mindshare; Vizeum

NNI POP PLANNER OF THE YEAR

Susan Daly (OMD)

Shortlisted: Darren Bracken (Mindshare); Martin Kelly (Initiative); Olivia Murphy (Starcom); Keith Wallace (Mindshare)

 

March 15th All the Winners of the NNI Press Ad of the Year Awards 2012

 

Volkswagen Resale Value by Owens DDB

 

  • VW ad wins three categories, including overall prize, on great night for Owens DDB
  • Judges Mark Lewis and Matt Fitch (BBH London) “blown away by level of work” produced by Irish agencies
  • Three Mobile crowned inaugural NNI Press Advertiser of the Year

A ‘cut-out’ style newspaper ad designed to highlight the resale value of Volkswagen cars has been crowned NNI Press Ad of the Year for 2012. The winning ad, which was created by Owens DDB, with media planned by MediaCom, was announced at a special awards ceremony in the Mansion House last night.

This year’s NNI awards were judged by Mark Lewis and Matt Fitch of BBH (London), the creative duo behind The Guardian newspaper’s multi-award-winning ‘Three Little Pigs’ ad, along with Gavin O’Doherty, Marketing Director of Irish Distillers Pernod Ricard, and Today FM Chief Executive, Peter McPartlin. Last night’s awards ceremony was hosted by Sunday Independent columnist and TV presenter Brendan O’Connor.

In addition to winning the overall NNI Press Ad of the Year award, Owens DDB’s ‘VW Resale Value’ also won prizes for Best Art Direction and Best Consumer Durables Ad. The agency  picked up a further award in the NNI Best Local & Regional category for its ‘Cowboy’ ad on behalf of Skoda.

The overall winning ad was described as “right up there with the classic VW print ads” by judges Mark Lewis and Matt Fitch of BBH London, who recommended that the work be entered in this year’sCannesadvertising festival.

“This is a purely newspaper ad that wouldn’t work in any other medium,” said judges Lewis and Fitch. “It’s really simple but it works on multiple levels. At the end of the day it’s a joke, but it succeeds in getting across a very serious point about the re-sale value of your car.

“The agency could have turned this into an instruction manual but they didn’t – and the results are very smart,” said the judges. “We’d love to have done this ad and if we had, we would definitely be entering it inCannes; it’s really that good.”

Double Victory for Ogilvy & Mather

While Owens DDB won the grand prix, it was also a good night for Ogilvy & Mather who teamed up with media partner Mindshare to win the Best B2B category – for their ‘Sharks’ ad highlighting the agency’s own success at the Kinsale festival – as well as the Best Charity award for their moving ‘Heartbroken Santa’ ad on behalf of the ISPCC.

Other award-winners included Brand Artillery and Leo Burnett (with Mediaworks as media partner), who won Best Copywriting for their ad ‘The Fools’ on behalf of Glasnevin Trust, and Publicis Dublin with Mediavest, who won the Media category for their superb ‘Justice Undone’ ad on behalf of TG4.

Judges Mark Lewis and Matt Fitch praised the overall standard of entries, saying: “The level of work we saw really blew us away and we would happily have our names on a number of pieces”.

New Awards Introduced for Media Planning and Strategy

This year’s NNI awards featured two new categories for media agencies. Susan Daly of OMD took home the inaugural prize for POP (Power of Press) ‘Planner of the Year’ an award created to regonise an individual who has been working in media planning for three years or less. Carat was crowned 2012 NNI Press Agency of the Year for the creativity of its approach to media strategy.

Three Mobile Wins Press Advertiser of the Year

Meanwhile, the award for NNI Press Advertiser of the Year went to Three Mobile, with the telecoms company praised by the judging panel for its “strong and consistent commitment to newspaper advertising, willingness to take advantage of the collaborations offered by press and development of new and very effective advertising executions and strategies”.

Last night’s trophies were presented by NNI Chairman, Matt Dempsey, who described the Advertiser award as “a fitting tribute to the importance and input of the client in the advertising process”.

“Newspaper Content Drives Advertising – and Readership”

Mr Dempsey went on to reassert the industry view that newspaper content is the single biggest driver not only for readership but also for advertising.

“Our content gets the people thinking; your ads get them thinking like consumers. It’s the perfect coming-together of the editorial and the commercial,” he told the 400-strong audience, which included ad agencies, advertisers and newspaper representatives.

“And I’m happy to confirm that our content is bringing in more readers all the time. The latest research shows that more than 4 out of 5 adults read a printed newspaper on a regular basis, while 13% of the population choose a digital option, with many readers availing of both print and digital platforms.

“Print remains by far the dominant reading platform, but online is now a serious and growing weapon in our armoury, to the extent that we see the two side-by-side; complementary; co-existent,” Mr Dempsey went on.

“The way that people access and consume their news may have changed, but the way we research and write our news – with the highest standards of care and professionalism – has not,” he added. “That’s what continues to make newspapers a vibrant, relevant and utterly indispensable part of Irish society.”

Full list of NNI winners and judges’ comments attached.

For further information please contact Anna Clarke

Tel: 01 668 9099.

Email: aclarke@cullencommunications.ie

March 15th ‘Cowboy’ wins NNI Regional Ad of the Year 2012

‘Cowboy’ an advert for Skoda by Owens DDB, with media planned by MediaCom has won the award for NNI Local & Regional Ad of the Year 2012 at the NNI Press Ad of the Year Awards.

Judges Matt Fitch and Mark Lewis (BBH London) commented:

“[This is] a really likeable piece of work, the cowboy has a great look and we loved the grit and the ‘tache, it all puts a smile on your face even before you take a closer look. This ad has a typical Skoda sense of humour and it works very well.”

M&S Wrap

Simply M&S Wrap by RKCR Y&R / Kick Communications for Marks & Spencer was highly commended in this category.

Details of how to enter the NNI Press Ad of the Year Awards 2013 can be found here.

March 15th NNI Press Ad of the Year 2012 Winners

Congratulations to all the winners of the NNI Press Ad of the Year Awards 2012.